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Resources
Unlock insights, tools, and real-world strategies to increase conversions, improve lead quality, and drive measurable revenue growth.
Case studies
GrowthMatch Case Study
From Friction to Flow: GrowthMatch's Journey to Better Lead Conversion
HeyMarvin Case Study
How HeyMarvin transformed their lead generation with Reform
ExactBuyer Case Study
How ExactBuyer Increased Qualified Leads and Improved Lead Routing
YouCaring Case Study
From “Ideas” to Impact: YouCaring’s 5% Annual Revenue Lift from a Single Homepage Test
Optimizely Case Study
From Target Lists to Targeted Experiences: Optimizely’s ABM Wins with FunnelEnvy
BMI Research Case Study
BMI Research: Personalizing the First-Time Visitor Experience to Lift Conversions and Pipeline
TIBCO Case Study
How FunnelEnvy Helped TIBCO Drive a 5% Annualized Lift in Conversions
Videos
Videos
Why PLG Routing Improves Conversions with Dynamic Forms
Always use dedicated landing pages for paid traffic. Tailor copy, offers, and design for your target segment to improve focus and drive conversions.Learn how PLG routing with dynamic forms boosts conversion rates by better qualifying leads and routing them based on their specific use cases and needs.
Tech
Conversion Rate Optimization
Growth Marketing
Articles
Understanding Downfunnel Attribution for Website Optimization
Learn how to enable downfunnel attribution to enhance website optimization and improve your conversion strategies. Watch the full video for insights.
B2B
A/B Testing
Attribution Modeling
Conversion Rate Optimization
Website Optimization
Growth Marketing
Articles
Closed Loop Reporting Strategies
Lead gen marketers, are you hesitant to implement closed-loop reporting because it seems complex? 🤔Here's the truth: You don't need a perfect system to start. Platforms like Google Analytics 4, HubSpot, or Salesforce offer simple reporting tools to get you going.Start with the platform that aligns with your go-to-market strategy. It’s easier than you think and crucial for optimizing your growth efforts. 💡#LeadGeneration #MarketingAnalytics #GrowthStrategy
B2B
Attribution Modeling
Lead Management
Growth Marketing
Articles
AI is not a differentiator
Don’t fall into the AI-first trap, it won’t differentiate you anymore and customers are tuning it out. Imagine if every restaurant bragged about "using ovens" to cook.AI is great, but it’s just a tool. Instead, tell them exactly what they’ll get from your product—and why that matters.
B2B
Full-Funnel Optimization
Growth Marketing
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