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Resources
Unlock insights, tools, and real-world strategies to increase conversions, improve lead quality, and drive measurable revenue growth.
Case studies
GrowthMatch Case Study
From Friction to Flow: GrowthMatch's Journey to Better Lead Conversion
HeyMarvin Case Study
How HeyMarvin transformed their lead generation with Reform
ExactBuyer Case Study
How ExactBuyer Increased Qualified Leads and Improved Lead Routing
YouCaring Case Study
From “Ideas” to Impact: YouCaring’s 5% Annual Revenue Lift from a Single Homepage Test
Optimizely Case Study
From Target Lists to Targeted Experiences: Optimizely’s ABM Wins with FunnelEnvy
BMI Research Case Study
BMI Research: Personalizing the First-Time Visitor Experience to Lift Conversions and Pipeline
TIBCO Case Study
How FunnelEnvy Helped TIBCO Drive a 5% Annualized Lift in Conversions
Videos
Articles
Enterprise A/B Testing: Why It Fails and How to Build a Culture of Experimentation
Discover why legacy enterprise companies struggle to build a culture of experimentation, despite having all the resources in the world.
B2B
A/B Testing
Conversion Rate Optimization
Full-Funnel Optimization
Lead Management
Marketing Automation
Conversion Rate Optimization (CRO)
Articles
The Future of Marketing Measurement: Why Every B2B Team Needs to Understand Marketing Mix Modeling and Incrementality Testing
Discover how B2B marketers can use Marketing Mix Modeling and Incrementality Testing to improve measurement, prove ROI, and make smarter budget decisions.
B2B
Analytics & Performance Measurement
Attribution Modeling
Conversion Rate Optimization
Full-Funnel Optimization
Marketing Automation
Performance Marketing
Articles
How to Use Self-Segmentation to Qualify Leads Without Killing Conversions
Learn how to use self-identification to let prospects tell you who they are.
B2B
Lead Management
A/B Testing
Marketing Automation
Conversion Rate Optimization
Analytics & Performance Measurement
Marketing Operations
Conversion Rate Optimization (CRO)
Articles
How to Calculate True ROI from A/B Tests
Learn why linear ROI projections in CRO are misleading, and how to use intent decay to forecast long-term impact from your A/B testing program.
B2B
A/B Testing
Analytics & Performance Measurement
Attribution Modeling
Lead Management
Lead & Account Scoring
Performance Marketing
Marketing Operations
Revenue Operations (RevOps)
Articles
How to Build a Culture of Experimentation That Doesn’t Fall Apart When People Leave
Discover why legacy enterprise companies struggle to build a culture of experimentation, despite having all the resources in the world.
B2B
Analytics & Performance Measurement
Conversion Rate Optimization
Full-Funnel Optimization
Lead Management
Marketing Automation
Marketing Operations
Articles
The Custom Form That Supercharged HeyMarvin’s Inbound Funnel
Discover how HeyMarvin used FunnelEnvy’s Reform Custom Forms to slash lead response times, automate sales routing, and improve marketing attribution.
B2B
Conversion Rate Optimization
Full-Funnel Optimization
Lead Management
Marketing Automation
Revenue Funnel Optimization
Conversion Rate Optimization (CRO)
Articles
How to Roll Out a Product-Led Growth (PLG) Strategy Without Breaking Your Funnel
Explore how B2B SaaS teams can successfully implement product-led growth (PLG) strategies, improve lead quality, and align sales and marketing. Learn practical rollout tactics, intent-based routing, and why smart forms and interactive demos matter.
B2B
Conversion Rate Optimization
Full-Funnel Optimization
Lead Management
Marketing Automation
Revenue Funnel Optimization
Growth Marketing
Articles
Product-Led Growth in B2B SaaS: How to Design a Scalable Funnel, Identify Intent Signals & Align Sales
Explore how B2B SaaS teams can successfully implement product-led growth (PLG) strategies, improve lead quality, and align sales and marketing. Learn practical rollout tactics, intent-based routing, and why smart forms and interactive demos matter.
Conversion Rate Optimization
Full-Funnel Optimization
Lead Management
Marketing Automation
Revenue Funnel Optimization
Growth Marketing
Articles
How to Scale Account-Based Marketing (ABM) From Pilot to Org-Wide
Discover how FunnelEnvy helped a B2B enterprise rebuild that trust—by qualifying smarter, choosing sales champions, and proving real value with a focused ABM pilot.
B2B
Conversion Rate Optimization
Full-Funnel Optimization
Lead Management
Revenue Funnel Optimization
Growth Marketing
Ready to take a closer look at FunnelEnvy?
See if FunnelEnvy’s growth services are the right fit — schedule a consultation, and let’s talk goals.
Personalized assessment
Customized recommendations
Clear next steps
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