The 7 Day Enterprise B2B Personalization Video Course
Learn how to use Account Based Marketing & website personalization to deliver better leads and grow pipeline
Creating an ROI positive, scalable personalization program can be hard. In this course you’ll learn how to:
- Find the most valuable opportunities and determine the ROI of personalization
- Optimize for your most important down funnel KPIs (qualified leads, pipeline and revenue)
- Solve the data management and data activation challenges for personalization
Trusted By Leading Enterprise B2B Marketers
Everything You Need to Learn for an Effective Personalization Strategy
Day 1Personalization Opportunities
What can I personalize?
From the low hanging fruit to advanced examples, we’ll walk through the opportunities to drive more effective customer experiences.
Day 2Personalization ROI
Quantify the Opportunity
We’ll walk through the financial & marketing model to help you determine if personalization makes sense for you.
Day 3Optimizing Conversions
Moving the Needle
You’re not being evaluated on form fills. Learn how to affect the KPIs that matter to your team.
Day 4Data Activation
Personalization is Data Activation
You’re not going to be able to personalize without a solid data activation strategy. We’ll review the important concepts here.
Day 5Addressable Traffic
Target More Visitors
Learn how to effectively identify and address more of your traffic, including the anonymous visitors.
Day 6Enterprise Data
Leverage Existing Sources
Your CRM and Marketing Automation platforms have a lot of information about your customers. Use this data for more effective campaigns.
Day 7Personalization Insights
Measurement & Analysis
Target the most effective segments and opportunities with better reporting, analysis and AI driven insights.
About the Instructor
Arun Sivashankaran is the Founder at FunnelEnvy. He’s fortunate to lead a great team that improves conversion rates for some of the largest online brands with data, optimization, experimentation and personalization.
Since 2014 FunnelEnvy has helped marketers deliver more valuable customer experiences with data through technology and professional services.
We’ve been converting traffic into revenue since 2013 with our leading technology and professional services.