Does any of this sound familiar?
“We feel like we’re missing crucial information that can help us grow”
You want consolidated reporting of your entire revenue funnel, including offline events & transactions. This requires a shift in thinking by moving away from onsite vanity metrics like form submissions towards a complete understanding of how much revenue each of your website offers generates, and how every buyer stage engages.
“We can’t attribute revenue to our acquisition channels”
You are currently optimizing your paid spend towards form fills and using historical qualification rates to provide a naïve revenue attribution. Integrate your CRM data into Google Analytics so you can begin optimizing towards the only thing that matters – actual revenue.
“We’re struggling to grasp Google Analytics 4 and our internal tech team lacks the bandwidth to help us”
You’ve installed GA4 but are still used to Universal Analytics concepts. You want to better understand GA4 nuances and how it fits into your overall data ecosystem.
“We’re not sure how all the different pieces fit”
Users identification. Multiple Devices. Data Engineering into BigQuery. You have an idea (or may know) your ideal end goal but need guidance as your internal engineering team doesn’t have the time or resources to help you.