Know Your Numbers: The Top Metrics for B2B Inbound Marketing
Today’s B2B marketing landscape has tons of metrics. Which ones are worth following? We’re diving into the best.
Beyond SEO: Why Generating Traffic Isn’t Enough
Traffic matters, but what happens after someone lands on your site is just as important.
Getting the Most Out of Paid Media Spend in 2022
These days, it’s tougher than ever to stand out on paid media platforms. But tough doesn’t mean impossible – here’s what you need to know.
Using Content in Your B2B Funnel
You can’t just generate content about topics you think will work - it needs applied along the right parts of the customer journey.
Optimizing Campaigns & Websites by Integrating Offline Conversions into Google Analytics
Integrating offline conversions into Google Analytics can help you optimize your campaigns and website experiences. This is something that we commonly do for our customers when we're optimizing their inbound funnels. In this [...]
Optimizing the Account Based Revenue Funnel
Transcript Let's assume that you're targeting B2B companies and you built out your account list. And if you have a heavy ABM strategy, those accounts probably represent the vast majority of your potential [...]
Optimizing Conversational Marketing: A Data-Driven Deep Dive
Transcription Hey everyone. I'm Arun from FunnelEnvy. I'm sure all of you are aware of conversational marketing and probably many of you have deployed chatbots on your own sites for lead capture and [...]
Customer Journey Analytics Optimizes Demand Generation Marketing
To do it successfully, you need visibility into every step of your customers' journeys and the means to track and analyze their data to understand what motivates them now and in the future. But [...]
Revamp Your B2B Landing Page: 5 Things to Consider
Today, we're going to talk about what might be the most important page on your website. No, it's not your home page, or your contact page, or that snazzy blog post that got lots [...]
How To Improve Your Site Experience In A User-Centric World (And Still Generate Leads)
The algorithmic world of web optimization is rapidly moving towards a user-centric paradigm. To keep up, brands will need to prioritize their site experience like never before. In this post, we're going to cover [...]
