Introduction to Multi-Step Interactive Forms
Transcript Hey everyone. My name is James Niehaus. And today in this video, I'm going to walk you through what are multi-step interactive forms. So at FunnelEnvy, we use this all the time [...]
How Marketing Teams Should Optimize Website for Conversions that Align with B2B Sales
You might have heard before that marketing and sales can sometimes experience the business version of a sibling rivalry, but it’s not quite what you think. Within business-to-business (B2B) organizations, marketing’s focus is on [...]
Solving the Revenue Funnel Data Challenge
Transcript: Hi, everyone. I'm Arun from FunnelEnvy. Today I want to spend some time talking about how we solve the revenue funnel data challenge. Of course, many of you are running multiple campaigns [...]
Don’t Fear a Cookieless World, Instead Shore Up Your First-Party Data to Optimize Your Funnel
If you haven’t yet heard, the cookie is on the outs — much to the cookie monster’s chagrin. The death nell was sounded by Google’s announcement of Privacy Sandbox, which is basically their plan to [...]
The Secret to Making Your ABM Personalization Campaign a Success
For all the demand generation leaders out there, I'll bet you've engrossed your partners, sales directors and higher level leadership team on the subject of account based marketing personalization. But be honest, [...]
Optimize your Revenue Funnel by Focusing on the Offers
Let’s take a step inside the data-driven demand generation marketing team. The biggest concerns on the CMOs radar are that the acquisition costs are too high and not hitting their pipeline or revenue goals. Now [...]
We Know Why Your Online Ads Aren’t Scaling Revenue (And How to Fix It)
When you put too much pressure on something, it cracks. Online advertising is no exception. The cracks in this ecosystem have turned into gaping holes, and those holes are why your paid ads aren’t scaling. [...]
Revenue Funnel Optimization Focus on the Offers
Transcript Hi, everyone, I'm Arun from Funnel Envy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization. And today I want to talk about why you should really focus on [...]
Online Ads May Not Be the Most Efficient Way to Grow Your Demand Gen Funnel
Transcript Hi, everyone, I'm Arun, the founder of FunnelEnvy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization And today I want to spend a little bit time talking [...]
Use Google Analytics to Understand and Convert Leads
You’re already leveraging Google Analytics to drive website strategy. But you’re missing crucial context about the single most relevant factor for predicting and influencing visitor behavior: their stage in the buying process. You use this [...]