Marketing’s a tough old game, isn’t it.

There’s a lot to consider when you sit down to think about it. Contrary to what many may think, we’re not in the business of sitting around and coming up with witty messages or punny slogans to help sell products. Sure, that might be a small part of it, but the truth is a good marketer is as much a statistician and entrepreneur as they are a creative mastermind.

It can sometimes feel as though there aren’t not enough hours in the day to pore over your data reports and get timely, creative and compelling messages out to your audience. It’s a problem we all know too well.

While I’m averse to saying there’s a shortcut (because that’s definitely not what this is), there is a way to take some of the hassle out of your ongoing marketing woes.

I say that this isn’t a shortcut because, well, it requires a hell of a lot of work up front. But if you can dig deep and soldier on through the initial hardships associated with setting up an automated campaign, you’ll have more time to focus on the other areas of your business that help make you money.  (more…)