When someone visits your Twitter, Facebook, Pinterest, Google+ or Instagram profile what do they do next? Speaking for myself – and I’m sure I’m not alone – if someone looks remotely interesting then I’ll click on the link on their profile. So far, so good, but this behavior doesn’t help you with social media conversions. Usually [...]
Want to know the secret of great conversions? It’s giving your visitors what they want when they come to your site. If you don’t, they leave. But how do you know exactly what they want – and how do you deliver? Here’s a shortcut for you – check out some research Hubspot did earlier this year that [...]
You’re never going to grow your online business and improve conversions unless you use analytics. Back in the old days, the owner of a mom-and-pop store knew who was coming through the door, who’d sent them, what products were shifting and when to reorder. That’s what analytics tells you – and more – for an [...]