About Liz Alton

Liz Alton is a writer specializing in marketing, technology and conversion optimization. Follow her work on Forbes and connect with her @beinglizzie on Twitter.

How to Conduct Holiday Conversion Optimization Testing Without Losing Sales

‘Tis the season for the holidays, consumer spending, and major ecommerce traffic increases. Over the next several weeks, the National Retail Federation estimates consumers will spend a staggering $655.8 billion, or just over $935 per person on gifts, services, and other holiday expenses. The weeks leading up to Thanksgiving, Christmas, and other winter holidays will [...]

By | 2016-11-08T05:08:47-08:00 November 8th, 2016|Conversion Rate Optimization|0 Comments