Posts on
Analytics & Performance Measurement

The Future of Marketing Measurement: Why Every B2B Team Needs to Understand Marketing Mix Modeling and Incrementality Testing

Discover how B2B marketers can use Marketing Mix Modeling and Incrementality Testing to improve measurement, prove ROI, and make smarter budget decisions.

How to Use Self-Segmentation to Qualify Leads Without Killing Conversions

Learn how to use self-identification to let prospects tell you who they are.

How to Calculate True ROI from A/B Tests (Without Lying to Your CFO)

Learn why linear ROI projections in CRO are misleading, and how to use intent decay to forecast long-term impact from your A/B testing program.

How to Build a Culture of Experimentation That Doesn’t Fall Apart When People Leave

Discover why legacy enterprise companies struggle to build a culture of experimentation, despite having all the resources in the world.

Posts onAnalytics & Performance Measurement

The Future of Marketing Measurement: Why Every B2B Team Needs to Understand Marketing Mix Modeling and Incrementality Testing

How to Use Self-Segmentation to Qualify Leads Without Killing Conversions

How to Calculate True ROI from A/B Tests (Without Lying to Your CFO)

How to Build a Culture of Experimentation That Doesn’t Fall Apart When People Leave

Posts on
Analytics & Performance Measurement