Arun Sivashankaran

I'm a tech entrepreneur who has been building, measuring and selling consumer and enterprise websites for years. Over the course of my career I've helped companies large and small increase revenue and engage customers as a manager, advisor and consultant.

Posts from this author

Offline Goal Integration to GA Video|demand generation funnel|channel optimization|Backend integration to GA|offline goals in GA 2022-02-07|full GA integration|GA tracking id client id|storing GA identifiers in backend|webhook options hubspot, marketo, salesforce|individual vs account goals|map offline conversions|measurement protocol hit builder examples|GA goal setup|offline conversion attribution in GA|google ads impact of conversion volume

Videos

Optimizing Campaigns & Websites by Integrating Offline Conversions into Google Analytics

Learn how to integrate down-funnel, offline conversions into Google Analytics from your Marketing Automation, CRM or order platforms to optimize paid media and website experiences.

Articles

Optimizing the Account Based Revenue Funnel

Learn how to optimize the Account Based Revenue funnel by identifying and prioritizing based on intent.

optimizing data driven funnel|chatbot|||down funnel with intercom||Strategic Interruptions

Articles

Optimizing Conversational Marketing: A Data-Driven Deep Dive

Conversational marketing has become synonymous with chatbots, but the reality is that conversations are how we engage with humans.

Articles

Customer Journey Analytics Optimizes Demand Generation Marketing

Looking for ways to optimize the entire customer journey in demand generation marketing? Customer journey analytics help you transform customer experiences.

Articles

The Secret to Making Your ABM Personalization Campaign a Suc...

Learn the basics of ABM personalization and how to attribute metrics on your website to the measurements that matter.

360-metrics-chart|harvard business review article title|small changes with huge image image harvard business review article|funnelenvy funnel image|logistics transportation image of form|landing page offers comparison|fitch-solutions-landing-page|fitch-solutions-home-page-offers|pricing-table-personalization-offer|buyer-stage-changes-to-website|form-optimization|TIBCO-homepage-before-personalization|TIBCO-homepage-after-personalization

Articles

Optimize your Revenue Funnel by Focusing on the Offers

Your leader's biggest concern will be that acquisition costs are too high and you're not hitting pipeline or revenue goals. So what to do?

Articles

How To Improve Your Site Experience In A User-Centric World

Website experience, or UX, encompasses everything your users encounter when they visit your website. It's the visuals, the ease with which they can uncover information, and the process they go through to make a purchase.

Articles

Solving the Revenue Funnel Data Challenge

What is a Customer Data Platform (CDP) Arun discusses the importance of a good CDP solution to drive pipeline and revenue insights.

funnel money shutterstock image|paid search roi return on investment search engine land analysis|paid search roi return on investment search engine land analysis|paid search roi return on investment search engine land analysis|paid search roi return on investment search engine land analysis|paid traffic example case study funnel envy 1|paid traffic example case study funnel envy 2|web funnel lead optimization funnel envy example paid ads not scaling|web funnel funnel envy example paid ads not scaling TOFU BOFU

Articles

We Know Why Your Online Ads Aren't Scaling Revenue (And How ...

The answer to increasing revenue is not a bigger budget for paid ads — here’s how to really move the needle.

Articles

Revenue Funnel Optimization Focus on the Offers|Revenue Funnel Optimization Focus on the Offers

Buyers are not going to be convinced to buy your solution based on the button color you A/B tested. You need to run experimentation on your website that bubbles up to the insights that matter: pipeline and revenue.

Articles

The Reason Your B2B Website is No Longer Effective

Learn about The Reason Your B2B Website is No Longer Effective and how to apply it in your optimization and marketing strategies.

online-ads-play-button||Revenue Funnel Optimization: Focus on the Offers|Online Ads are not the most efficient way to grow the demand gen funnel|

Articles

Online Ads May Not Be the Most Efficient Way to Grow Your De...

Learn why it's inefficient for demand gen teams to scale only paid channels. If you invest time to track conversion across down funnel, you'll quickly see better ROI and an efficient and scalable model across the entire revenue funnel.

|||||||||||||||||||||||||||||||||||||||||||||

Articles

How to Effectively Personalize your Website using Account Da...|How to Effectively Personalize your Website using Account Da...

Learn about How to Effectively Personalize your Website using Account Data for Anonymous Traffic and how to apply it in your optimization and marketing str|Learn about How to Effectively Personalize your Website using Account Data for Anonymous Traffic and how to apply it in your optimization and marketing str

Articles

How Not Picking an Experiment Winner Led to a 227% Increase ...

Learn about How Not Picking an Experiment Winner Led to a 227% Increase in Revenue and how to apply it in your optimization and marketing strategies.

Articles

How to Scale Account-Based Marketing (ABM) From Pilot to Org-Wide

Discover how FunnelEnvy helped a B2B enterprise rebuild that trust—by qualifying smarter, choosing sales champions, and proving real value with a focused ABM pilot.

Articles

How to Launch an Account-Based Marketing (ABM) Pilot

Learn how FunnelEnvy helped a global enterprise prove ABM value through a focused pilot—without overhauling the whole org.

Articles

Revamp Your B2B Landing Page: 5 Things to Consider

Landing pages are the pages that leads land on right before they convert. This is the page that should sell your product or service best. If you don't get your landing page right, your sales are going to be undercut.

Articles

Revenue attribution: Everything You Need to Know to Ramp Up ...

FunnelEnvy enables you to generate revenue insights by updating analytics to measure the complete end-to-end customer journey. You can pinpoint the most valuable funnels, offers, and other factors that drive revenue.

Articles

B2B Marketers Should Stop A/B Testing in 2018

Learn about B2B Marketers Should Stop A/B Testing in 2018 and how to apply it in your optimization and marketing strategies.

Articles

Personalizing the Revenue Journey with Segment Data|Personalizing the Revenue Journey with Segment Data

Learn about Personalizing the Revenue Journey with Segment Data and how to apply it in your optimization and marketing strategies.|Learn about Personalizing the Revenue Journey with Segment Data and how to apply it in your optimization and marketing strategies.

Articles

Optimization Eats Experimentation and Personalization for Breakfast

Vendors like to talk about experimentation and personalization, but how do these relate and serve the ultimate optimization goal?

Articles

Understanding the CMOs Data-Driven Decision Delusion

CMOs spend a lot of money on "data-driven" tools. Unfortunately they might be killing their growth.

Articles

FunnelEnvy Personalization Without Rules

Learn about FunnelEnvy Personalization Without Rules and how to apply it in your optimization and marketing strategies.

Articles

The B2B Marketers Guide to Thinking Beyond A/B Testing

If you’re striving for experimentation excellence, the B2B Marketers Guide will help you think beyond A/B testing. Download now!

Articles

Benefits of Personalization in B2B Marketing|Benefits of Personalization in B2B Marketing

With Personalization, B2B Organizations can expect to see dramatic increases in ROI. In this example, we see exactly how personalization benefits marketing.

Articles

The B2B Marketing Executive Show: Inaugural Podcast

Learn about The B2B Marketing Executive Show: Inaugural Podcast and how to apply it in your optimization and marketing strategies.

Articles

Pricing Page Conversion Tips

Learn about Pricing Page Conversion Tips and how to apply it in your optimization and marketing strategies.

Articles

Strategies for Optimizing your Customer Journey , FunnelEnvy

Don't let your customers fumble their way through your sales funnel. Learn how to optimize your customer journey and take your business to the next level.

Articles

Webinar: Increase B2B Leads with Personalization

Learn about Webinar: Increase B2B Conversions with Personalization and Social Data and how to apply it in your optimization and marketing strategies.

Articles

B2B: Understanding the Customer Journey Funnel

Learn about B2B: Understanding the Customer Journey Funnel and how to apply it in your optimization and marketing strategies.

Articles

Incorporating Account-Based Personalization

Ideal for B2B companies, account-based marketing helps you build an effective strategy that drives results. Find out how to make the most of ABM.