About Us

We’ve had one mission since 2013:
Delivering More Valuable Customer Experiences

Since 2013, the world’s biggest online brands have used FunnelEnvy for our deep expertise in conversion rate and marketing optimization. Given our narrow focus, we have the technology, strategy and horsepower to drive quantifiable results with data.

“The FunnelEnvy team they’ve helped us improve our testing process and prowess. We’ve increased the number of tests we perform a month by 4x and together we’ve accomplished a >40% lift in conversion. We’re looking forward to a long, profitable relationship.”

– Ryan Blomster, Director Mortgage Sales, Zillow

What Makes Us Different?

Marketing with an Engineering Mindset

At FunnelEnvy, we are marketers who use data and technology to unlock answers about customers. We are obsessed with the customer journey and believe that it needs to be at the center of all marketing departments.

When we are running tests for our clients, the focus is always on helping them increase conversions. While some agencies focus on glitzy designs, we simply focus on smart testing to lead to quantifiable outcomes. Additionally, the software and tools we build are created to further help you connect with your customers at the most effective times.

Trusted By

Our Partners

We work with a variety of optimization solutions including Optimizely, Google Optimize, and Adobe Test & Target.

Meet Our Team of

Seasoned Professionals

Arun Sivashankaran
Arun SivashankaranFounder & CEO
Arun is a long time longtime Internet entrepreneur and advisor to early, growth stage and Fortune 100 companies. As a serial startup enthusiast he’s no novice at the ups and downs of the rollercoaster and loves every minute of it.

When not working on building value for FunnelEnvy customers Arun can be found spending time with his family and obsessing over Cleveland sports.

Ryan Gallagher
Ryan GallagherTechnical Architect
Ryan is the technical architect, overseeing the development of the FunnelEnvy platform. With years of experience as both a developer and CEO, Ryan knows how to scale products with strong go-to-market strategies.
Brian Hall
Brian HallSenior Solutions Engineer
Brian helps companies experiment on their sites, understand their visitors, and increase conversions. He’s designed, implemented, launched, and analyzed hundreds of A/B tests for dozens of clients who’ve increased
revenue by millions of dollars.
Gayla Worrell
Gayla WorrellDirector of Client Services
Gayla Worrell is our Director of Client Services and ensures that we execute on deliverables for our clients. She comes from a supply chain and logistics background managing cross-functional projects for large electronics and foodservice manufacturers.

When she’s not obsessing over Trello boards, you can probably find her wandering a local beach, camera in hand.

Steve Sales
Steve SalesSales Manager
Originally hailing from the Semiconductor industry, he was drawn to B2B personalization by the value data-driven decisions FunnelEnvy creates for customers. Driving outbound engagement, Steve has one goal: revenue. When he’s not talking to customers, he’s busy hiking with his family and catching up on the latest eSports news.
Greg Gerla
Greg GerlaMarketing manager
Greg Gerla is the marketing manager for FunnelEnvy, focusing on internal growth of the inbound channels. He comes to FunnelEnvy with experience both marketing for startups and fortune 500 companies. When Greg is not marketing, he can be found exploring San Francisco or outside rock climbing.
Lily Kambourova
Lily KambourovaConversion Strategist
Lily Kambourova is a conversion strategist for FunnelEnvy. She is working with a portfolio of clients on the analysis of their quantitative and qualitative data in order to identify and solve conversion bottlenecks. Her M.A. in Statistics, as well as previous experience in the banking and research sectors, bring a unique & valuable perspective to the FunnelEnvy team. Away from the office, she’s a mother of 2 wonderful daughters and enjoys teaching Pilates.
Abdullah Mashuk
Abdullah MashukDirector of Testing
Abdullah makes sure all of our client engagements are running smoothly through managing the development team. When not working at FunnelEnvy Abdullah enjoys playing poker.
Theresa Smith
Theresa SmithCustomer Experience Manager
Theresa Smith is a Customer Experience Strategy Manager for FunnelEnvy, focusing on optimizing clients’ digital presence through strategy, analytics and testing. She joined FunnelEnvy in 2017 with a background in both niche and big box eCommerce Analytics programs. When Theresa is not optimizing, she is found traveling with her family or tailgating a Green Bay Packers game.

Work with us.

Whether you are looking to improve your customer journey funnel, or just want to use our resources to
increase your testing velocity, we can help increase your bottom line.
Reach out today.