January 2016 - FunnelEnvy

Five Steps to a Profitable, Automated Real Estate Marketing Funnel

There was a time when real estate agents had unrivaled power.

You were the gatekeeper. You held all the cards when it came to property information, neighborhood advice, and the all-important property listings.

If someone had any questions pertaining to property, be it about purchasing, renting or just understanding more about the industry, it was you they had to see. But then things started to change.

In 1994, listings were made public. Your control of the local real estate industry had taken a hit. But no matter, while prospects had access to listings, you were still the font of knowledge and the only place where consumers could go to properly understand the confusing world of property sales. (more…)

By Peter Boyle|2016-01-19T09:31:19-08:00January 19th, 2016|Digital Marketing|0 Comments

The New World of B2B Marketing: What It Means for You

It’s easy to see B2B and B2C marketing as completely different animals.

After all, that’s how their customers have behaved over the years.

The common thinking: it’s easier to sway B2C customers with media, ads, and special offers. They care about brands, but most of the time, switching between them is not a big deal if they’re not happy with their experience.

B2B customers, on the other hand, do extensive research. They care about the technical specs of your product. If they decide to buy, it’s often done through a formal procurement process. Once they become your customer, they tend to stick with you for a longer time because switching to a different provider can disrupt their workflow.

This explains why B2B has moved slower than B2C sales in responding to changing technologies, trends, and customer preferences…

However, continuing along that slower path today leads to some serious missed opportunities.

Traditional B2B strategies – from cold calling and direct mail to relying on word-of-mouth referrals – still have their place and can be effective. But you can supercharge your sales if you’re willing to integrate a few new concepts to help you adjust to today’s rapidly-changing B2B environment.

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By Corey Pemberton|2016-01-06T12:57:51-08:00January 14th, 2016|Digital Marketing|3 Comments

5 Simple Steps to Product Descriptions that Rock!

Online shopping’s pretty awesome, right?

No need to traipse around a store, carry heavy bags or navigate the multitude of other shoppers desperate for a deal. It is simple, easy and straightforward.

But there’s a problem.

It seems to me there are too many copywriters out there who depend on the convenience of online shopping to do their job for them. Rather than properly optimizing their product descriptions they take the easy way out and simply list a few features. These descriptions are, for lack of a better description, interminably dull.

“But wait,” you say, “that’s what a product description is, it describes the features of the product.” Yes, you are right. A product description should describe the product. But that is not all they are trying to achieve. The real purpose of your product description is to sell.

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By Peter Boyle|2016-01-11T15:26:01-08:00January 12th, 2016|Conversion Rate Optimization|0 Comments

The Nuts and Bolts of Customer Journey Mapping

You probably don’t have a shortage of data about your customers.

If anything, the challenge is organizing and interpreting it well enough to pull out valuable insights.

How can you turn huge chunks of information into concrete action to better serve your customers and improve your business?

Businesses who do this have a tremendous advantage over their competitors. They make more sales because they do a better job delivering exactly what their customers want: a seamless, user-friendly experience.

Analytics tools tell you where customers come from, their demographics, and what they do on your website. Other technologies, such as marketing automation, layer this data to spot valuable trends.

But there are still plenty of unknowns in how people make the journey all the way from first-time visitors to loyal customers and brand advocates.

What are they thinking along the way?

What information do they need at critical times?

What could you do to make the process smoother?

These are key gaps in the analytics landscapes. Hidden inside those gaps is the story of how people start as strangers and end up as customers – and all their motivations and emotional triggers along the way.

Mapping your customers’ journey can reveal that story…

And there’s no better time to start than now.

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By Corey Pemberton|2016-01-05T11:20:27-08:00January 7th, 2016|B2B|0 Comments

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