Nathan Selvidge

Nathan Selvidge is a Product Manager at FunnelEnvy with years of experience in marketing, software development, and optimization. You can find him on Twitter and Github.

Posts from this author

Articles

Comparing Pages Per Session Across Variations in Optimizely

Optimizely has built-in support for tracking the difference in revenue per visitor, but not for the difference in the average of any other metric that you might be interested in. Here's how to get around that specifically for pages per session, but this can be used for any metric that can be tracked in Google Analytics.