Megan Morreale

Megan's expertise is data storytelling and thought leadership for companies in the advertising, sustainability, security, healthcare, CRM, HR tech and finance spaces. She regularly contributes to sites like Content Marketing Institute, SEMRush, Vox Media, and Instapage; and has ghost-written pieces for executives on sites like CNBC.com and The Independent.

Posts from this author

cookie-monster-marketoonist|dsw-website|dsw-personalized-shoes-first-party|||Fitch-solutions|fitch-solutions-personalized-site|

Articles

Don’t Fear a Cookieless World, Instead Shore Up Your First-P...|Don’t Fear a Cookieless World, Instead Shore Up Your First-P...

Learn why the death of the third party cookie, a focus on first party cookie, and the right strategy means a better experience for your site visitors.

website optimization|This example from Shopify that’s optimized to attract businesses in e-commerce fashion.|This example from a large call center showcases how experimenting with personalized offers on their website by buyer segment led to an increase in qualified leads.|Graph showing MQLs increased by 10X|Take a moment to fill out this questionnaire|Example that qualifies leads using company size and sales strategy|One startup increased their monthly marketing qualified leads (MQLs) by 30%

Articles

How Marketing Teams Should Optimize Website for Conversions ...|How Marketing Teams Should Optimize Website for Conversions ...

Here's a framework to categorize website leads. Learn how to build website messaging and landing pages that are consistent for each category.