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James ran his first A/B test back in 1999. Since then he has optimized websites, emails, products, support and sales operations, technology, people, teams, strategy, and anything else that can be measured and improved. His speciality is optimizing the intersection of strategy, marketing, product, technology, and data. Today James runs the strategy and services team for FunnelEnvy, a leading platform and agency in the CRO and personalization space. Prior to FunnelEnvy, he has run marketing, product, and analytics programs for a variety of companies, including Ensighten, Symantec, Salesforce, and E-LOAN.
Posts from this author
Articles
When to A/B Test and When to Use Predictive Bandits
Learn about When to A/B Test and When to Use Predictive Bandits and how to apply it in your optimization and marketing strategies.|Learn about When to A/B Test and When to Use Predictive Bandits and how to apply it in your optimization and marketing strategies.
Articles
10 Tips for Running Effective Predictive Personalization Cam...
Learn about 10 Tips for Running Effective Predictive Personalization Campaigns and how to apply it in your optimization and marketing strategies.|Learn about 10 Tips for Running Effective Predictive Personalization Campaigns and how to apply it in your optimization and marketing strategies.
