Hitaishi Chaudhary

Posts from this author

Articles

How to Roll Out a Product-Led Growth (PLG) Strategy Without Breaking Your Funnel

Explore how B2B SaaS teams can successfully implement product-led growth (PLG) strategies, improve lead quality, and align sales and marketing. Learn practical rollout tactics, intent-based routing, and why smart forms and interactive demos matter.

Articles

How to Use Self-Segmentation to Qualify Leads Without Killing Conversions

Learn how to use self-identification to let prospects tell you who they are.

Articles

Enterprise A/B Testing: Why It Fails and How to Build a Culture of Experimentation

Discover why legacy enterprise companies struggle to build a culture of experimentation, despite having all the resources in the world.

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The Future of Marketing Measurement: Why Every B2B Team Needs to Understand Marketing Mix Modeling and Incrementality Testing

Discover how B2B marketers can use Marketing Mix Modeling and Incrementality Testing to improve measurement, prove ROI, and make smarter budget decisions.

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How to Fix Your Reporting When CRO Results Decay Over Time

Learn why linear projections overstate impact, and introduce a smarter framework that accounts for intent, decay, and test type.

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How to Calculate True ROI from A/B Tests

Learn why linear ROI projections in CRO are misleading, and how to use intent decay to forecast long-term impact from your A/B testing program.

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The Custom Form That Supercharged HeyMarvin’s Inbound Funnel

Discover how HeyMarvin used FunnelEnvy’s Reform Custom Forms to slash lead response times, automate sales routing, and improve marketing attribution.

Articles

How to Build a Culture of Experimentation That Doesn’t Fall Apart When People Leave

Discover why legacy enterprise companies struggle to build a culture of experimentation, despite having all the resources in the world.