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Posts from this author
Videos
Why PLG Routing Improves Conversions with Dynamic Forms
Always use dedicated landing pages for paid traffic. Tailor copy, offers, and design for your target segment to improve focus and drive conversions.Learn how PLG routing with dynamic forms boosts conversion rates by better qualifying leads and routing them based on their specific use cases and needs.
Articles
AI is not a differentiator
Don’t fall into the AI-first trap, it won’t differentiate you anymore and customers are tuning it out. Imagine if every restaurant bragged about "using ovens" to cook.AI is great, but it’s just a tool. Instead, tell them exactly what they’ll get from your product—and why that matters.
Articles
Closed Loop Reporting Strategies
Lead gen marketers, are you hesitant to implement closed-loop reporting because it seems complex? 🤔Here's the truth: You don't need a perfect system to start. Platforms like Google Analytics 4, HubSpot, or Salesforce offer simple reporting tools to get you going.Start with the platform that aligns with your go-to-market strategy. It’s easier than you think and crucial for optimizing your growth efforts. 💡#LeadGeneration #MarketingAnalytics #GrowthStrategy
