Once upon a time the customer journey was simple.

Consumers would see an advertisement, head into a brick and mortar store and buy the product. Simple and effective.

But times change. Technology’s developed, and customer expectations and behaviors have evolved.

The modern customer journey is anything but simple. Customers now average five different devices in their purchase journey. That’s five different points of contact and five times the potential for something to go wrong for the modern marketer.

And that’s just the tip of the iceberg.

The developments in tech have led to more than just an increase in contact points; they’ve caused an evolution in customer expectations. Customers expect brands to utilize every channel and customize messaging for each device.

Buying is no longer a linear path from exposure to purchase. It’s a winding road. One which your customers expect you to make as easily navigable as possible for them. They need a cohesive journey that engages them at every stage and spans every device in their journey.

For that, you need a comprehensive omni channel campaign.

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