It can be overwhelming, can’t it?

When you do business online, there’s a sea of data at your fingertips. Swimming into it is easier now than it’s ever been before. But maybe you feel like you’re in over your head.

All that data is nice…

But what do you do with it?

Where can you find actionable insights to boost your conversions?

Heat maps can help you get a handle on these types of questions. You can use them to “fill in the gaps” where standard analytics data leave off—to figure out why users are behaving the way they do.

If you’re tired of making assumptions about your users’ behavior—and if you’re ready to see where they are (and aren’t) paying attention—keep reading.

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