Carousel Designs: Do They Live up to the Hype?

Thinking about revamping your website?

Carousel designs are one of the latest trends in the design world. Websites using them look a lot different than the typical static designs most businesses rely on.

But design trends come and go. You might be wondering if carousel designs live up to the hype.

Are they a legitimate way to boost your conversions online?

Or just another overrated fad?

Keep reading to get the information you need to make an informed decision – one that pleases visitors and convinces a good percentage of them to become paying customers.

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By |2015-09-23T15:37:56-07:00September 24th, 2015|Conversion Rate Optimization|0 Comments

Simple Designs: Key Concepts That Make Websites Convert

Look sharp.

Here comes a new website visitor.

You only have a few seconds to win them over. Say the right things, and you’ll convince them to stick around. Bore or confuse them with a poor design, and they’ll leave before you know it.

That is the harsh reality we do business in today.

First impressions matter. Even if you offer the best product at the best price, you’ll still miss opportunities if the way your website looks puts off visitors.

But most of us aren’t designers by trade. We don’t have piles of money lying around to hire someone to help either.

How can you make your design as persuasive as possible?

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By |2015-09-17T10:41:24-07:00September 17th, 2015|Conversion Rate Optimization|0 Comments

How to Create an Awesome User Experience with Multiple Communication Channels

We live in a time of unprecedented choice.

From custom TV packages with thousands of channels to creating the perfect station on Pandora, consumers have come to expect plenty of options to suit their unique tastes.

Are you giving users different options to connect with you once they land on your website?

Or are you limiting them to email and online contact forms?

Putting the power of choice in users’ hands – opening up multiple communication channels – can lead to more leads and customers.

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By |2014-07-28T09:09:50-07:00July 29th, 2014|The Funnel|0 Comments

5 Suggestions for an About Page that Converts

One of the most important areas for your prospective customers is the About Page. By optimizing this space on your website, you can generate engagement and establish a relationship with potential customers. You’re giving visitors a taste of your skills and credentials while telling potential customers what you can do for them.

As easy as it sounds, there is a right and wrong way to go about optimizing an About Page to increase sales and build customer support. This page can be one of the most important driving forces in building a reputation and converting your visitors into customers.

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By |2014-04-22T11:08:31-07:00April 16th, 2014|The Funnel|0 Comments

How the Stanford D.School Methodology can Improve your Conversion Rate

Stanford’s D.School is known as a hotbed of creative innovation, teaching professionals from all fields how to innovate efficiently in ways that will resonate with users. It’s known as a proponent of qualitative methods for making the best products.

CRO is widely viewed as a process of applying experimentation, in statistically significant test sizes, to select the best layout, elements, graphics, and copy to get your viewers to do what you want them to, and relies heavily on quantitative data.

So how can applying the D.School’s qualitiative methodology boost your quantitative conversion rate?

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By |2014-04-21T14:50:51-07:00March 13th, 2014|Conversion Rate Optimization|0 Comments

How to Give Web Users What They Want

Want to know the secret of great conversions? It’s giving your visitors what they want when they come to your site. If you don’t, they leave.

But how do you know exactly what they want – and how do you deliver? Here’s a shortcut for you – check out some research Hubspot did earlier this year that shows that most of the people who visit your site want it to be easy to find the information they want and accomplish the actions they have set out to achieve. In a nutshell, that’s web usability, so when you improve web usability, you improve the chances that your site will convert well.

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By |2014-04-21T15:01:48-07:00October 10th, 2013|The Funnel|0 Comments
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