customer loyalty Archives

Want to Keep People Happy, Engaged, and Spending? Try These Customer Retention Strategies

Would you rather pay $7 for a pack of chewing gum… or $1?

That wasn’t a trick question.

Unfortunately, a lot of businesses are getting the answer wrong. They’re paying too much—magnitudes more than they should be—for something they could’ve gotten for much cheaper. They’re getting ripped off.

These businesses are the ones bending over backwards to acquire new customers while the ones they had slip through the cracks.

Tired of constantly scrambling to replace lost customers?

Want a smarter approach to sustainable growth?

Let’s start out covering where most businesses go wrong when it comes to customer retention. Then you’ll find out what you can do to keep your customers happy, engaged, and spending.

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By Corey Pemberton|2015-02-04T17:08:31-08:00February 10th, 2015|Strategy|0 Comments

7 Ways to Maximize Customer Lifetime Value

“Customers are the lifeblood of your business.”

That phrase is a cliché among marketing circles…

But it doesn’t tell the whole story of what it takes to make a business successful. It leaves important question unanswered:

What’s the best way to grow a business? Focus on getting as many customers as possible? Or doing whatever it takes to keep the ones you have?

A lot of it comes down to customer lifetime value. If it’s greater than the cost of acquiring a new customer, you’re in a good position to grow. But if the situation is reversed, you could be in trouble.

Keep reading to find out why customer lifetime value matters, where most businesses get it wrong, and 7 simple ways to maximize yours.

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By Corey Pemberton|2015-02-03T13:30:29-08:00February 3rd, 2015|Digital Marketing|2 Comments

5 Tips to Increase Customer Loyalty in the Age of Social Media

Customer loyalty is an important metric of your business’ success. It gives you insight into issues ranging from whether you’re serving the right customers, to the quality of your products, to the level of your customer service. Loyal customers also have the potential to dramatically increase your profits over time. But loyal customers don’t just happen; they’re cultivated as part of a conscious process that’s built into your business’ DNA.

It’s up to you to use all the tools at your disposal to make this happen. Social media has opened new channels of communication, while also raising the bar on accountability for businesses. Here’s how to make the most of this opportunity, by applying good data analytics and testing models, and avoiding common social media pitfalls.

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By Arun Sivashankaran|2014-07-02T22:34:17-07:00July 3rd, 2014|Digital Marketing|4 Comments

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