Ever have a friend who’s having relationship problems or going through a bad breakup?

It seems like they could just go on and on about it forever. It’s like a switch goes off. Even the shy types can’t resist spilling all the grim little details.

When someone has a problem, they can’t stop talking (and thinking) about it.

You can use this to build your credibility and make sales online.

You just need the right strategy to do it…

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If you’ve been investing in content marketing and aren’t getting the results you hoped for, you’re not alone. A recent study highlighted on Forbes suggests that 10 to 20 percent of your site’s content drives 90 percent of your web traffic, and just .5 percent of that content is what’s really drawing in over 50% of visitors.

Before you conclude that this means content marketing isn’t effective, think again: There’s significant evidence that suggests content marketing works, when your content is sufficiently optimized and part of an overall data-driven strategy. It’s all about getting to the data of what really works for your business, and using that to improve your future content writing and promotion. Here’s how to avoid this common content marketing pitfall, and significantly increase your ROI.

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