How do I set up FunnelEnvy for Marketo?
Five simple steps:
- Create an account, pay the $1 setup fee and confirm your email.
- Install the provided script on your website or through your tag management system (eg Google Tag Manager)
- Provide your Marketo credentials in your account
- Setup the destinations for your marketo audiences. For example, Google Tag Manager or Google Analytics.
- Specify which Marketo Lists you want to create audiences from and then specify the specific action you want to take.
That’s it. You can now activate Marketo audience data in real-time on your site using any marketing technology you wish.
What Marketo data can I take action on?
The FunnelEnvy for Marketo solution can create audiences from any available Marketo static or smart list.
Why should I use this solution instead of other solutions on the market?
The advantage of our solution is that it is optimized for the real-time website personalization use case where you need to identify a Marketo website visitor and take action in milliseconds.
Secondly, we built an open solution that is designed to activate this real-time data across your entire marketing stack to support a variety of use cases.
What can I do with your solution?
Activating Marketo data in real-time on your website allows you to unlock a variety of valuable use cases. Some of the more popular use cases include:
Web personalization: Send the Marketo audience data to your CMS or optimization platform to serve a personalized web experience based on the user being part of a prospect, opportunity, or customer segment.
ABM Analytics: Web analytics platforms are great at tracking user behavior, but often struggle with showing the complete picture of your business. By identifying and passing Marketo user data to your web analytics platform in real-time, you can now understand visitor behavior by additional attributes like campaign membership, buyer stage, or user segments. This will allow you to gain richer insight into how different users use your site.
How does your solution work?
The FunnelEnvy for Marketo solution leverages the FunnelEnvy Backstage Platform, a Demand Gen CDP that specializes in building and activating user profiles in real-time for websites.
When you deploy our script on your site, our technology syncs with the Marketo cookie allowing us to sync identities between website visitors and the Marketo database. When we identify a visitor as belonging to a Marketo audience, we can identify and activate that audience data in real-time and send that audience data to any solution in your martech stack.
Why are you charging me $1 to get started?
Believe it or not there are a lot of bots who will sign up for free services on the internet. A small fee setup fee helps us ensure that you’re real and actually intend to use the service.
Can I trust this service? Does it comply with our information security and privacy requirements?
Account Match by FunnelEnvy is provided by Celerius Group, Inc, an externally audited ISO 27001 certified and SOC2 compliant organization. We’re fully compliant with GDPR, CCPA and similar regulations. Read more about our commitment to security and privacy here.