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B2B Marketers Should Stop A/B Testing in 2018

  Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. A year earlier the client had redesigned their website pricing page and quickly noticed a significant drop in conversions. They estimated the redesign cost them approximately $100,000 per month. The pricing page itself was quite [...]

By |2018-03-07T21:03:40-08:00January 19th, 2018|Uncategorized, Experimentation|0 Comments
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