I’ve got a real problem with the term sales funnel.
Ask yourself, what does a funnel do? It re-directs all fluid from the source into a container. Now, I don’t want to be that guy, but I’m yet to come across a sales funnel that directs all traffic from source to your checkout, let alone converting them all into paying customers! Let’s be honest here, all sales funnels leak prospects, and I’m glad they do, if they didn’t, I’d be out of a job!
I know I’m being pedantic and that we’re using the verb form of funnel meaning to direct prospects through your sales process. What’s most important here though is that sales funnels leak. They all do. Some leak a lot while others only a little.
Losing a certain percentage of your prospects throughout your sales funnel is a fact of life for a marketer. You’re never going to convert 100% of the traffic that comes to your website. However, that’s not to say you should be happy with the current percentage of prospects you’re losing through funnel leaks. (more…)