About Greg Gerla

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So far Greg Gerla has created 9 blog entries.

FunnelEnvy Personalization Without Rules

Dictionary.com defines personalization as: “to design or tailor to meet an individual's specifications, needs, or preferences:” Yet, little about personalization as it’s currently touted in mar-tech is actually personalized to an individual’s needs & preferences. Instead of serving the optimized experiences for each individual, customers are merely getting segmented into audiences based on predefined rules. [...]

By | 2018-09-28T15:47:21+00:00 April 20th, 2018|Uncategorized|0 Comments

Localytics Optimization

A/B testing suffers from a “winner take all” problem whereby it optimizes a single experience across an entire population and does not take context into account. A better solution for optimizing experiences across the wide variety of visitor context is predictive optimization. It works by using bringing together all of the data about the visitor [...]

By | 2018-03-14T11:31:20+00:00 March 14th, 2018|Uncategorized|0 Comments

Benefits of Personalization in B2B Marketing

Are you unsure about the benefits of B2B Personalization for your bottom line? The example below shows exactly how a few web changes in favor of personalization can increase dramatically increase revenue. Personalization impact on Lead Value In the case above, we’ve got an enterprise B2B SAS business with two defined two distinct groups: non-target [...]

By | 2017-06-02T15:55:09+00:00 June 2nd, 2017|Uncategorized|0 Comments

Pricing Page Conversion Tips

If you are a B2B SAAS business you should be spending a lot of time on your pricing page focused on iterative testing. Pricing pages are vital for your bottom line. Those who end up there are late in the conversion funnel, and likely gathering the information to make a purchase decision, or at least [...]

By | 2018-09-28T15:35:33+00:00 May 11th, 2017|B2B|0 Comments

5 Strategies for Optimizing Your Customer Journey

Every business-to-business (B2B) company owner knows that digital marketing evolves rapidly. While client acquisition was once the most critical part of the funnel, the customer journey now takes top billing. A fully optimized customer journey does more than just generate a sale. It has the power to turn a B2B customer into a repeat client [...]

By | 2017-05-15T10:27:06+00:00 May 11th, 2017|Uncategorized|1 Comment

Incorporating Account-Based Personalization Into Your Marketing Strategy

Casting a wide net in search of business-to-business (B2B) customers isn’t the right strategy for every company. Rather than spending resources on a larger market, find out why a personalized approach that targets specific accounts could better help your business achieve its sales goals. If you've never used account-based marketing (ABM) before, there's never [...]

By | 2018-01-03T19:24:43+00:00 May 9th, 2017|B2B|0 Comments

Webinar: Increase B2B Conversions with Personalization and Social Data

Dive deep into growth strategies used by leading B2B organizations. B2B Marketers! Are leads coming to your site but not converting into paying customers?  Your problem could be a lack of customer engagement across the marketing funnel. At the FunnelEnvy transformative webinar, learn the strategies we use to have explosive customer engagement for our customers [...]

By | 2017-05-03T23:35:16+00:00 May 3rd, 2017|Uncategorized|0 Comments