usability Archives - FunnelEnvy

How to Create an Awesome User Experience with Multiple Communication Channels

We live in a time of unprecedented choice.

From custom TV packages with thousands of channels to creating the perfect station on Pandora, consumers have come to expect plenty of options to suit their unique tastes.

Are you giving users different options to connect with you once they land on your website?

Or are you limiting them to email and online contact forms?

Putting the power of choice in users’ hands – opening up multiple communication channels – can lead to more leads and customers.

(more…)

By Corey Pemberton|2014-07-28T09:09:50-07:00July 29th, 2014|The Funnel|0 Comments

How the Stanford D.School Methodology can Improve your Conversion Rate

Stanford’s D.School is known as a hotbed of creative innovation, teaching professionals from all fields how to innovate efficiently in ways that will resonate with users. It’s known as a proponent of qualitative methods for making the best products.

CRO is widely viewed as a process of applying experimentation, in statistically significant test sizes, to select the best layout, elements, graphics, and copy to get your viewers to do what you want them to, and relies heavily on quantitative data.

So how can applying the D.School’s qualitiative methodology boost your quantitative conversion rate?

(more…)

By Sean Ardley|2014-04-21T14:50:51-07:00March 13th, 2014|Conversion Rate Optimization|0 Comments

Do You Make These 7 Conversion-Killing Mistakes?

It takes time, effort, and money to drive traffic to your website, and it’s all wasted unless you can turn that traffic into paying customers.

Are you converting as many customers as you hope? If you’re having trouble but can’t figure out why, take a look at these 7 common conversion-killing mistakes.

(more…)

By Arun Sivashankaran|2014-04-21T15:01:34-07:00October 17th, 2013|Conversion Rate Optimization|0 Comments

How to Give Web Users What They Want

Want to know the secret of great conversions? It’s giving your visitors what they want when they come to your site. If you don’t, they leave.

But how do you know exactly what they want – and how do you deliver? Here’s a shortcut for you – check out some research Hubspot did earlier this year that shows that most of the people who visit your site want it to be easy to find the information they want and accomplish the actions they have set out to achieve. In a nutshell, that’s web usability, so when you improve web usability, you improve the chances that your site will convert well.

(more…)

By Sharon Hurley Hall|2014-04-21T15:01:48-07:00October 10th, 2013|The Funnel|0 Comments

Home

Resources

follow us on