The Psychology of Persuasion: 5 Key Things Marketers Forget
You want to make your best case why people should buy your products or services …
You also don’t want to come off like an overly aggressive lawyer or door-to-door salesperson.
Striking the perfect balance between compelling and not too pushy will shoot your conversions through the roof. But finding that persuasion “sweet spot” can be challenging for even seasoned marketers.
Marketing tactics help you organize your actions to produce concrete results: visitors, customers, and sales. Cutting deeper to the principles helps you understand why certain tactics are effective. With a solid grounding in the psychology of persuasion, you can create your own strategies to best suit your niche and specific offers.
Most of us are familiar with persuasion fundamentals if we’ve been in the game long enough. But there are other tactics – tactics your competitors aren’t thinking about – that can help you gain an edge.
Keep reading to find out how.