The Psychology of Persuasion: 5 Key Things Marketers Forget

You want to make your best case why people should buy your products or services …

You also don’t want to come off like an overly aggressive lawyer or door-to-door salesperson.

Striking the perfect balance between compelling and not too pushy will shoot your conversions through the roof. But finding that persuasion “sweet spot” can be challenging for even seasoned marketers.

Marketing tactics help you organize your actions to produce concrete results: visitors, customers, and sales. Cutting deeper to the principles helps you understand why certain tactics are effective. With a solid grounding in the psychology of persuasion, you can create your own strategies to best suit your niche and specific offers.

Most of us are familiar with persuasion fundamentals if we’ve been in the game long enough. But there are other tactics – tactics your competitors aren’t thinking about – that can help you gain an edge.

Keep reading to find out how.

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By |2015-11-05T11:11:19-08:00November 5th, 2015|Digital Marketing|0 Comments

How to Persuade Someone Online: A Simple 5-Step Approach

Read a lot of business websites for fun?

Me, neither.

With the rare exception, most of us would rather be enjoying our hobbies and spending time with family and friends. If we want to be entertained online, there’s always social media and funny cat videos.

Your business website isn’t there just to entertain or look pretty. It can do those things as well… as long as it’s driving engagement and conversions.

A lot of business owners get so concerned about design, aesthetics, and entertaining visitors they overlook their websites’ main purpose: to sell.

How can businesses get back to the basics?

What does it take to create a high-converting website?

Keep reading to find out.

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By |2015-08-24T09:49:31-07:00August 24th, 2015|Conversion Rate Optimization|0 Comments
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