The Unauthorized Guide to Using Optimizely with Marketo

At FunnelEnvy several of our clients use Marketo. It’s a great solution for marketers to consolidate lead data and automate many of the aspects of marketing campaigns, including nurture campaigns and landing pages. Marketo offers a lot of capability for non-developers, which is probably why it’s seen such rapid adoption especially for lead generation use cases. Marketo offers A/B testing capability for landing pages, but we generally prefer Optimizely because it offers more flexibility and power when it comes to page testing, and we can also use it on the non-Marketo web properties. Both Marketo and Optimizely offer limited documentation on the topic, but I thought I’d share some of the hard-learned lessons (mistakes) that we’ve made with the hope that you can avoid them in the future. Together they’re two of the top tools in the market to drive conversions and personalized experiences.

A word of warning – some sections of this post get technical. Feel free to pass along to your developers or technical optimization team.

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