One recent study asked businesses to highlight which skill was most in demand in the online marketing world. The biggest gap that nearly 40% of companies noted was analytics capabilities. As the most desirable skill, this is an important message to job seekers. But it’s also critical for entrepreneurs and business owners to ask: are you using the analytical capabilities necessary to position your business for success? Do you have access to these insights from a current member of your team, and if not what are you doing about it? One solution that many companies find helpful is working with an outsourced data consultant. Here’s a closer look at what you need to know and how to ensure a successful collaboration.

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