4 Risk Removal Best Practices to Turn Visitors into Buyers

There’s a game of tug of war going on in your prospects’ minds.

It happens every time someone lands on your website. Skepticism and doubt pull the rope in one direction. Compelling headlines, testimonials, and benefit-packed sales copy pull it the other way.

People want to believe your product or service can create the results you say it can. They want to take action and do business with someone they can trust.

But they’re stuck. They’ve seen too many shoddy businesses online. Many of them have been burned in the past. The doubt swirling in their minds keeps them from taking action.

How can you break this deadlock and convince more visitors to become buyers?

By strategically removing visitors’ perceived risk of doing business with you.

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By |2014-08-04T23:10:56-07:00August 5th, 2014|Conversion Rate Optimization|1 Comment

5 Practical Typography Tips for More Engagement and Conversions

A business philosophy that embraces incremental improvements and continuous testing pays off for months and years down the line.

The conversion rate optimization process is essential to making the most of limited resources and creating a long-term edge over your competitors. Yet those subtle improvements won’t have the effect you want if people don’t stick around to read your content.

Paying a little attention to how you present your content buys you invaluable time and attention to engage visitors and encourage them to become buyers.

Keep reading to discover practical ways how to do it using typography.

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By |2014-04-21T14:48:25-07:00April 1st, 2014|Conversion Rate Optimization|4 Comments

Top 10 Copywriting A/B Tests to Boost Conversions

While it’s true that design plays a large and obvious role in conversion rate optimization, copywriting can deliver similarly huge lifts in conversions. Even the littlest copywriting tweak can drastically improve your conversion rate with far less time and effort than a design tweak.

The only way to take advantage of all this potential low-hanging fruit is to test. To that end, here are some of the top copywriting tweaks to make to improve conversions.

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By |2014-04-21T14:54:43-07:00January 30th, 2014|Testing|0 Comments

4 Steps for Testing Your Way to High Converting Headlines

The most valuable real estate on your blog posts, email marketing, and published articles are the first 5 to 10 words. Studies show that your headline is absolutely critical. According to CopyBlogger, 8 out of 10 people read headline copy while only 2 read on. What does this tell you? It means that you’ve got an excellent opportunity to capture readers – and that most content on the internet today is failing to effectively do so. In this age of content marketing, writers and marketers can’t afford to have their content go off the cliff. The good news is that you don’t have to be a professional copywriter to get great results with your headlines. Here’s a closer look at how testing can get you closer to high converting headlines.

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By |2014-04-21T14:55:09-07:00January 23rd, 2014|Testing|4 Comments

41 Resources to Help You Write High-Converting Copy

Which is more important when optimizing for conversions: design or copy?

It’s a trick question. Neither is necessarily more important. Both conversion-oriented design and compelling copywriting are critical, and both can dramatically increase your conversions.

However, once you’ve created the perfect design that highlights all the right information and visually leads prospects to your CTA, the only thing left to improve is the copy, and you can constantly test new headlines, offers, messaging, calls to action, benefits, text formatting, and other elements of copywriting to boost conversions even more.

But how do you know what to write, change, and test to get more prospects to become subscribers, leads, and customers?

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By |2014-10-31T17:21:50-07:00October 30th, 2013|Digital Marketing|4 Comments
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