5 Overlooked Mistakes That Are Destroying Your Credibility
There are huge advantages to doing business online. It’s easier than ever before to reach prospects all over the world and systematically work them through your sales funnel.
But operating online also poses unique challenges.
Potential customers can’t just drop by your office and meet you in person. They can’t have a conversation with you, shake your hand, and leave feeling reassured that you’re worthy of their business.
Unlike with brick and mortar businesses, all potential customers have to go on when assessing your credibility online is the information you present to them. Not being able to rely on firsthand observations helps explain why only 52% of web users believe information online is credible. [Tweet This]
Many online businesses invest money and countless hours into testing and optimizing individual elements on their website.
Why don’t they convert as many customers as they should? Because they don’t realize the way they’re putting those elements together is damaging their credibility…