5 Overlooked Mistakes That Are Destroying Your Credibility

There are huge advantages to doing business online. It’s easier than ever before to reach prospects all over the world and systematically work them through your sales funnel.

But operating online also poses unique challenges.

Potential customers can’t just drop by your office and meet you in person. They can’t have a conversation with you, shake your hand, and leave feeling reassured that you’re worthy of their business.

Unlike with brick and mortar businesses, all potential customers have to go on when assessing your credibility online is the information you present to them. Not being able to rely on firsthand observations helps explain why only 52% of web users believe information online is credible. [Tweet This]

Many online businesses invest money and countless hours into testing and optimizing individual elements on their website.

Why don’t they convert as many customers as they should? Because they don’t realize the way they’re putting those elements together is damaging their credibility…

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By |2014-09-08T23:02:48-07:00September 9th, 2014|Conversion Rate Optimization|0 Comments

What Pixar Studios Can Teach Us about Storytelling and Conversions

Chris Haddad started out like most information marketers: struggling.

He created a product in the dating niche designed to show women how to find the man of their dreams. But when he put a sales page together and launched it on ClickBank, it only converted at around 2%.

So Haddad tweaked his sales copy. He revamped the page by telling a personal story of all the techniques his girlfriend used to get his interest and keep it.

And the result? His conversions went up to 8%, and his product went on to become one of the best sellers on ClickBank.

Storytelling is one of the most powerful techniques to engage users and turn them into customers. A lot of businesses aren’t taking advantage of it.

But you can.

Keep reading to see what some of the best storytellers around, Pixar Studios, can teach you about telling stories and increasing your conversions…

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By |2014-07-11T00:07:01-07:00July 11th, 2014|The Funnel|0 Comments

How to Use Data About B2B Buyer Behavior to Improve Conversions

Unless you’re selling low-ticket items that cater to impulse buyers, most of your visitors won’t buy from you immediately after visiting your website.

Smart marketers create sales funnels to turn visitors into leads and nurture those leads into buyers. They encourage visitors to join email lists, request price quotes, or schedule product demos. Those initial steps are essential to identify leads and separate them from the rest of your visitors.

But you can’t stop there…

All of the leads in the world aren’t worth a dime unless you can turn a good percentage of them into buyers.

What’s the best way to do this? Most B2B businesses understand the importance of this, but many struggle with execution. But you use data-driven insights to develop your own lead outreach “best practices” and convert more customers.

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By |2014-05-27T21:30:22-07:00May 28th, 2014|The Funnel|2 Comments
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