You’re a smart marketer, right?

You know money’s what makes the world go round, and I’m sure you’ve got a few smart tactics to help your business earn a little more.

You probably also know that conversion rate optimization can bring one of the highest ROIs of any form of digital marketing. But a good CRO campaign doesn’t come cheap. There’s a lot of research needed. The costs of finding good copywriters and the ongoing testing fees can make the initial financial outlay quite large.

Whilst I’m a huge advocate of CRO for increasing revenue, I understand that a good campaign relies on a high level of traffic.

Those who have low levels of traffic, and aren’t quite yet at the point where they can afford an expensive traffic-building campaign, can sometimes feel a little lost. Sure you can optimize your pages for current traffic, but is a 5% lift in conversions really going to make the world of difference when you’ve only a handful of prospects?  (more…)