What You Need to Know About Omni Channel Marketing

Once upon a time the customer journey was simple. Consumers would see an advertisement, head into a brick and mortar store and buy the product. Simple and effective. But times change. Technology’s developed, and customer expectations and behaviors have evolved. The modern customer journey is anything but simple. Customers now average five different devices in [...]

By | 2015-12-14T16:09:01+00:00 December 15th, 2015|Strategy|0 Comments

Credible Websites: 10 Factors Backed by Science

Your website loads fast, looks great, and is packed full of content … But is it credible? A lot of businesses overlook this question. They trust the quality of their products and services will shine through. Or they’re more concerned with generating more traffic than delivering a quality user experience. Credibility can seem like a [...]

By | 2015-11-09T16:02:22+00:00 November 12th, 2015|Strategy|0 Comments

Upselling: 5 Key Principles That Make It Work

When a business is just getting started, paying to acquire new leads and customers is standard procedure. It’s an effective way to cut through the noise and rack up fast results—even without a million-dollar marketing budget or worldwide brand recognition. But what happens when it’s time to take things to the next level and scale [...]

By | 2015-03-16T16:20:27+00:00 March 17th, 2015|Strategy|0 Comments

A Beginner’s Guide to Call Tracking (and How It Can Grow Your Business)

As the digital world continues to evolve, there’s still a desire for authentic human connection. It doesn’t matter if it’s friendships, romantic relationships, or in business. Sometimes people just want to hear your voice instead of firing off an email. Especially if they’re thinking about giving you money. Smart marketers continue to rely on the [...]

By | 2015-06-02T11:27:43+00:00 March 3rd, 2015|Strategy|4 Comments

Want to Keep People Happy, Engaged, and Spending? Try These Customer Retention Strategies

Would you rather pay $7 for a pack of chewing gum… or $1? That wasn’t a trick question. Unfortunately, a lot of businesses are getting the answer wrong. They’re paying too much—magnitudes more than they should be—for something they could’ve gotten for much cheaper. They’re getting ripped off. These businesses are the ones bending over [...]

By | 2015-02-04T17:08:31+00:00 February 10th, 2015|Strategy|0 Comments

How KPIs Can Focus Your Conversion Testing

In a recent piece featured by MarketingProfs, Laura Patterson explored the notion of three categories of key performance indicators (KPIs) that determine success in online marketing endeavors: outcome metrics, performance metrics, and process metrics. This is a useful framework for developing an approach to decoding and prioritizing the KPIs that you select for your conversion [...]

By | 2014-08-17T20:45:48+00:00 August 19th, 2014|Strategy|2 Comments

How to Collect The Data You Need to Develop a Winning Conversion Optimization Strategy

We all want better results. Who couldn’t use more visitors turning into leads, and more leads turning into paying customers? You have the power to create those results for your business. But in the words of Peter Drucker, “you can’t manage what you can’t measure.” That’s why conversion-rate monitoring and optimization are vital. Turning to [...]

By | 2014-06-08T23:44:27+00:00 June 9th, 2014|Strategy|2 Comments

The Importance of Experimentation in Running a Lean Business

Eric Reis’ book, The Lean Startup, mainstreamed discussion around running a lean enterprise. The idea is simple: by applying the concept of testing and experimentation into your culture, it’s possible to iterate faster, serve customers more effectively, and impact the bottom line by reducing waste and increasing profits. The driving force behind The Lean Startup, [...]

By | 2014-04-21T14:45:32+00:00 April 11th, 2014|Strategy|2 Comments