Houston, we have a problem. As enterprise focused B2B marketers, we have a problem. We all agree that we want to grow traffic to our website, turn the traffic into leads and convert the leads into customers. Yet, we have all blindly trusted the theory that, producing more content, showing product options, displaying more testimonials, and [...]
Welcome to the episode of The B2B Marketing Executive Show! In this first podcast Episode, FunnelEnvy CEO Arun Sivashankaran sits down with CaliberMind VP of Sales and Marketing, Nic Zangre to talk B2B Marketing.
If you are a B2B SAAS business you should be spending a lot of time on your pricing page focused on iterative testing. Pricing pages are vital for your bottom line. Those who end up there are late in the conversion funnel, and likely gathering the information to make a purchase decision, or at least [...]
Casting a wide net in search of business-to-business (B2B) customers isn’t the right strategy for every company. Rather than spending resources on a larger market, find out why a personalized approach that targets specific accounts could better help your business achieve its sales goals. If you've never used account-based marketing (ABM) before, there's never [...]
B2B marketing is undergoing huge changes. Thanks to the developments in marketing technology B2B strategies have had to adapt to evolving purchaser desires. The traditional approach to B2B marketing is, if we’re being honest, dry and dull. It’s always aimed at the professional, who apparently is a very boring person. There seems to be an [...]
How well do you understand your prospect’s behavior and expectations? Do you know and understand the difference in behavior between your top and bottom funnel prospects? Can you accurately describe how to align your marketing for those different stages of desire and when to shift from your marketing phase into your sales phase? I ask [...]
Is traditional advertising dead? That’s the question I’ve been asking myself recently. For years, marketers have been relying on the exposure approach. It was all about getting your message and product out there and in front of as many pairs of eyes as possible. But, as with any business practice, things change. There’s been a [...]
You probably don’t have a shortage of data about your customers. If anything, the challenge is organizing and interpreting it well enough to pull out valuable insights. How can you turn huge chunks of information into concrete action to better serve your customers and improve your business? Businesses who do this have a tremendous advantage [...]