Peter Boyle, Author at FunnelEnvy

The Secrets to Successful Marketing Automation Campaigns

Marketing’s a tough old game, isn’t it.

There’s a lot to consider when you sit down to think about it. Contrary to what many may think, we’re not in the business of sitting around and coming up with witty messages or punny slogans to help sell products. Sure, that might be a small part of it, but the truth is a good marketer is as much a statistician and entrepreneur as they are a creative mastermind.

It can sometimes feel as though there aren’t not enough hours in the day to pore over your data reports and get timely, creative and compelling messages out to your audience. It’s a problem we all know too well.

While I’m averse to saying there’s a shortcut (because that’s definitely not what this is), there is a way to take some of the hassle out of your ongoing marketing woes.

I say that this isn’t a shortcut because, well, it requires a hell of a lot of work up front. But if you can dig deep and soldier on through the initial hardships associated with setting up an automated campaign, you’ll have more time to focus on the other areas of your business that help make you money. (more…)

By Peter Boyle|2015-11-30T16:24:48-08:00December 1st, 2015|Digital Marketing|0 Comments

Account Based Marketing – A Welcome Resurgence

It seems as though every other week there’s a new marketing buzzword or practice that’s “guaranteed to improve your business.”

Most of the time, these new fads are simply that. A fad. They have their 15 minutes in the limelight before retreating to the darkest corners of marketing history. Their only support following their demise comes from diehard fans unable or unwilling to let them go.

There’s plenty of hot-button topics in the world of online marketing right now, but out of all the various approaches out there the one that deserves your time and attention the most could well be account based marketing (ABM).

ABM is an approach that has been used for the last 20 years. It’s different from the marketing fads that are quick to rise and quicker to fall as it’s proven itself time and again to be a viable, profitable approach to marketing. The lack of coverage can largely be attributed to a shortcoming in marketing technology. (more…)

By Peter Boyle|2015-11-24T11:17:07-08:00November 24th, 2015|Conversion Rate Optimization|0 Comments

What Fiction Can Teach You About An Effective Customer Journey

How do we grab attention?

Does a simplified list of product/service features compel users? Or does an entertaining recounting of a brand’s mission and the difficulties they (and by extension their customers) have overcome draw in more users?

Pretty stupid question right?

Escaping the drudgery of corporate speak has quickly become a prominent goal for the modern marketer. People don’t remember that a product does X, Y, and Z. What they will remember is an entertaining, compelling story.

This change toward a storytelling approach to marketing is predicted to cause the loss of one million B2B sales jobs in coming years. The hard sell is dying. Content marketing s the new rockstar in the marketing world, and nothing keeps your customer interested more than a good old fashioned story. (more…)

By Peter Boyle|2015-11-16T22:01:13-08:00November 17th, 2015|Digital Marketing|2 Comments

How to Find A/B Test Ideas that Work

What should you test next?

Do you start with your CTA placement and button color or would you be better served to optimize your headlines? It’s a difficult decision to make and one that marketing managers often struggle with. Unfortunately, it’s a confusion that frequently leads to one result. Copying the methodology of a well known CRO or case study.

Sure this can sometimes bring a good lift in conversions, but more often than not copying another business’s test isn’t going to win you many new customers even when following their instructions to the letter.

So what’s the deal? Why would a test that’s worked so well for one person utterly fail when implemented on another site?

Well, it’s all down to one reason.

That test – the one you’re copying – was intended for an audience different to your own. Your audience is unique and will interact with your site in completely different ways. (more…)

By Peter Boyle|2015-11-09T16:15:03-08:00November 10th, 2015|Conversion Rate Optimization|0 Comments

How to Create Engaging Content for Any Business

Frustrating, isn’t it?

You’ve followed all the advice, have a sales funnel you’ve optimized the hell out of and yet see next to no real gains in revenue.

It’s enough to make you want to throw in the towel.

You’ve taken all the right steps, so what’s missing?

Well, the problem could have a number of different causes. But if your funnel is as well optimized as can be, the problem is most likely going to be with your traffic levels.

This isn’t Field of Dreams. Building a kick ass funnel doesn’t ensure sales success. It’s only one part of the larger equation. For your sales funnel to be effective, you need to be directing traffic to it.

There are plenty of options on how best to do this, PPC, Social Media, and SEO optimization are three of the most favored options. However, today I want to talk about content marketing. Or, more accurately, how to produce some kick ass content that gains views, likes, shares but most importantly, conversions. (more…)

By Peter Boyle|2015-11-03T11:14:18-08:00November 3rd, 2015|Digital Marketing|0 Comments

The 9 Often Overlooked Landing Page Optimization Hacks

Guess what I’d like to talk about today?

Landing pages!

I know, I know, it’s one of those topics that’s been covered a hundred times already. However, I don’t want to reiterate the need for compelling CTAs, persuasive copy or even go over the concept of form field reductions again.

We all know these things, and well, you’re probably as sick of hearing of them as I am writing about them.

What I would like to focus on instead are some of the lesser covered actions you can take to increase conversions. Don’t think that because these actions get less coverage that they’re less effective, in fact, I’d argue that taking the actions outlined on every CRO website are pretty useless if not coupled with these. (more…)

By Peter Boyle|2015-10-26T17:58:21-07:00October 27th, 2015|Conversion Rate Optimization|0 Comments

The Beginner’s Guide to Conversion Optimization Best Practices

So you’ve heard about the wonderful gains conversion rate optimization can offer.

A few little changes to your site and boom, before you know it your lists have exploded and sales are through the roof! If only it were that easy!

The truth is that many marketing managers are often disappointed at the success, or lack thereof, of their optimization campaigns. Despite following all of the advice online, they see little to no gains from their optimization campaigns.

Unfortunately, following online advice isn’t enough to get your campaign off the ground. The changes you make and the success they bring depends on your individual audience and their behavior. It means that following the same process as someone else out there isn’t guaranteed to produce the same results.

However, that’s not to say there’s no useful advice for the budding optimization specialist out there. There are plenty of useful tips that can help you see a decent lift in your conversions.

Below, I’ll list 10 of the most widely accepted best practices for achieving a real lift in your conversions. However, before I do, there are a few things we need to cover first. (more…)

By Peter Boyle|2015-10-20T12:04:50-07:00October 20th, 2015|Conversion Rate Optimization|0 Comments

The Mobile Market is On the Rise! Here’s How to Increase Your Mobile Conversions

How many of your friends own a cell phone?

All of them, right?

Now, how often do they use their phone?

All of the time? I thought as much.

Smartphone and tablet use has exploded in recent years. The mobile industry is worth billions of dollars and has helped build some of the worlds largest brands. However, despite its global domination, mobile is an area many marketers overlook.

Peruse any website that offers advice on conversion optimization and there’s comparatively little information on how to optimize for mobile. You’ll find vast amounts of advice on landing pages, CTAs and copywriting hacks, but will likely struggle to find content that pertains specifically to mobile devices. (more…)

By Peter Boyle|2015-10-13T11:10:08-07:00October 13th, 2015|Conversion Rate Optimization|0 Comments

10 Key Elements Every eCommerce Site Needs

So you’ve taken a bold step and launched your online store. Congratulations!

The hard work is done, right? Soon you’ll be able to outsource the day to day running of your eCommerce business from a deck chair on a sunny beach in a quiet corner of the world. But wait, something’s not, right?

Despite a successful launch that brought a ton of traffic, your sales have barely increased. What’s gone wrong?

Well, how much thought did you put into the development of your eCommerce page? Did you follow any advice, or did you just launch the site and hope that the quality of the product would handle the rest?

If it’s the latter, you’re in trouble. The eCommerce space is highly competitive. A successful site is more than a handful of images next to a purchase button. There’s a lot of consideration that goes into gaining higher conversions.

Even the most minor of problems can cause prospects to exit your site. It’s your job to reduce these issues and keep prospects interested and engaged with your product pages. (more…)

By Peter Boyle|2015-10-05T16:20:31-07:00October 6th, 2015|Conversion Rate Optimization|0 Comments

Improve Your PPC Campaigns with a Little CRO Magic!

There’s generally two goals when it comes to PPC.

Increase the CTR of your adverts
Reduce the cost per click / increase the average customer value of those who do click.

No matter how you cut it, it’s all to do with getting the most value for the budget you’ve got to play with. It’s why I find it so strange that I see so many generic, uninspiring and frankly boring PPC adverts when browsing the web.

It seems as though marketers out there think Google’s matching algorithms will take care of everything for them. All you need to do is create an advert and Google will handle the rest. Unfortunately, this just isn’t true.

Sure, Google’s algorithms might get your message in front of potentially interested prospects. But if the advert itself is crap, why should they click it? They won’t. I’d go as far to say that they’ll likely not even notice your advert. (more…)

By Peter Boyle|2015-09-29T09:15:15-07:00September 29th, 2015|Conversion Rate Optimization|0 Comments

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