About Peter Boyle

Pete Boyle helps companies grow their revenue through content marketing and copywriting. As founder of Have-a-Word he also coaches aspiring and beginner freelance writer’s on how to break into the business.

4 Tips for an Effective B2B Social Media Campaign

B2B marketing is undergoing huge changes. Thanks to the developments in marketing technology B2B strategies have had to adapt to evolving purchaser desires. The traditional approach to B2B marketing is, if we’re being honest, dry and dull. It’s always aimed at the professional, who apparently is a very boring person. There seems to be an [...]

By | March 1st, 2016|B2B|1 Comment

How to Measure and Improve Customer Satisfaction

How satisfied are your customers? In our efforts to increase conversions and revenue, we often overlook questions like this. We’ll instead focus on landing page optimization, look at conversion rates and roll out split tests on our email campaigns. There’s this implicit belief that the only real metric that contributes to revenue increase is conversion [...]

By | February 2nd, 2016|Conversion Rate Optimization|1 Comment

Five Steps to a Profitable, Automated Real Estate Marketing Funnel

There was a time when real estate agents had unrivaled power. You were the gatekeeper. You held all the cards when it came to property information, neighborhood advice, and the all-important property listings. If someone had any questions pertaining to property, be it about purchasing, renting or just understanding more about the industry, it was [...]

By | January 19th, 2016|Digital Marketing|0 Comments

How to Increase Your B2B Lead Conversion Rate

You’ve spent a huge amount of time optimizing your social media, PPC, email and content marketing strategies. And yet despite the respectable level of traffic you’re receiving, you’re not seeing a decent lift in lead conversions. It’s a problem many B2B marketers face and it’s often rooted in the difficulty of finding high quality leads. [...]

By | December 22nd, 2015|Conversion Rate Optimization|2 Comments

What You Need to Know About Omni Channel Marketing

Once upon a time the customer journey was simple. Consumers would see an advertisement, head into a brick and mortar store and buy the product. Simple and effective. But times change. Technology’s developed, and customer expectations and behaviors have evolved. The modern customer journey is anything but simple. Customers now average five different devices in [...]

By | December 15th, 2015|Strategy|0 Comments