October 2015 - FunnelEnvy

The 9 Often Overlooked Landing Page Optimization Hacks

Guess what I’d like to talk about today?

Landing pages!

I know, I know, it’s one of those topics that’s been covered a hundred times already. However, I don’t want to reiterate the need for compelling CTAs, persuasive copy or even go over the concept of form field reductions again.

We all know these things, and well, you’re probably as sick of hearing of them as I am writing about them.

What I would like to focus on instead are some of the lesser covered actions you can take to increase conversions. Don’t think that because these actions get less coverage that they’re less effective, in fact, I’d argue that taking the actions outlined on every CRO website are pretty useless if not coupled with these. (more…)

By Peter Boyle|2015-10-26T17:58:21-07:00October 27th, 2015|Conversion Rate Optimization|0 Comments

The Beginner’s Guide to Conversion Optimization Best Practices

So you’ve heard about the wonderful gains conversion rate optimization can offer.

A few little changes to your site and boom, before you know it your lists have exploded and sales are through the roof! If only it were that easy!

The truth is that many marketing managers are often disappointed at the success, or lack thereof, of their optimization campaigns. Despite following all of the advice online, they see little to no gains from their optimization campaigns.

Unfortunately, following online advice isn’t enough to get your campaign off the ground. The changes you make and the success they bring depends on your individual audience and their behavior. It means that following the same process as someone else out there isn’t guaranteed to produce the same results.

However, that’s not to say there’s no useful advice for the budding optimization specialist out there. There are plenty of useful tips that can help you see a decent lift in your conversions.

Below, I’ll list 10 of the most widely accepted best practices for achieving a real lift in your conversions. However, before I do, there are a few things we need to cover first. (more…)

By Peter Boyle|2015-10-20T12:04:50-07:00October 20th, 2015|Conversion Rate Optimization|0 Comments

The Mobile Market is On the Rise! Here’s How to Increase Your Mobile Conversions

How many of your friends own a cell phone?

All of them, right?

Now, how often do they use their phone?

All of the time? I thought as much.

Smartphone and tablet use has exploded in recent years. The mobile industry is worth billions of dollars and has helped build some of the worlds largest brands. However, despite its global domination, mobile is an area many marketers overlook.

Peruse any website that offers advice on conversion optimization and there’s comparatively little information on how to optimize for mobile. You’ll find vast amounts of advice on landing pages, CTAs and copywriting hacks, but will likely struggle to find content that pertains specifically to mobile devices. (more…)

By Peter Boyle|2015-10-13T11:10:08-07:00October 13th, 2015|Conversion Rate Optimization|0 Comments

10 Key Elements Every eCommerce Site Needs

So you’ve taken a bold step and launched your online store. Congratulations!

The hard work is done, right? Soon you’ll be able to outsource the day to day running of your eCommerce business from a deck chair on a sunny beach in a quiet corner of the world. But wait, something’s not, right?

Despite a successful launch that brought a ton of traffic, your sales have barely increased. What’s gone wrong?

Well, how much thought did you put into the development of your eCommerce page? Did you follow any advice, or did you just launch the site and hope that the quality of the product would handle the rest?

If it’s the latter, you’re in trouble. The eCommerce space is highly competitive. A successful site is more than a handful of images next to a purchase button. There’s a lot of consideration that goes into gaining higher conversions.

Even the most minor of problems can cause prospects to exit your site. It’s your job to reduce these issues and keep prospects interested and engaged with your product pages. (more…)

By Peter Boyle|2015-10-05T16:20:31-07:00October 6th, 2015|Conversion Rate Optimization|0 Comments

Home

Resources

follow us on