Improve Your PPC Campaigns with a Little CRO Magic!

There’s generally two goals when it comes to PPC.

  1. Increase the CTR of your adverts
  2. Reduce the cost per click / increase the average customer value of those who do click.

No matter how you cut it, it’s all to do with getting the most value for the budget you’ve got to play with. It’s why I find it so strange that I see so many generic, uninspiring and frankly boring PPC adverts when browsing the web.

It seems as though marketers out there think Google’s matching algorithms will take care of everything for them. All you need to do is create an advert and Google will handle the rest. Unfortunately, this just isn’t true.

Sure, Google’s algorithms might get your message in front of potentially interested prospects. But if the advert itself is crap, why should they click it? They won’t. I’d go as far to say that they’ll likely not even notice your advert.  (more…)

By |2015-09-29T09:15:15-07:00September 29th, 2015|Conversion Rate Optimization|0 Comments

Carousel Designs: Do They Live up to the Hype?

Thinking about revamping your website?

Carousel designs are one of the latest trends in the design world. Websites using them look a lot different than the typical static designs most businesses rely on.

But design trends come and go. You might be wondering if carousel designs live up to the hype.

Are they a legitimate way to boost your conversions online?

Or just another overrated fad?

Keep reading to get the information you need to make an informed decision – one that pleases visitors and convinces a good percentage of them to become paying customers.

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By |2015-09-23T15:37:56-07:00September 24th, 2015|Conversion Rate Optimization|0 Comments

Identifying Sales Funnel Leaks . . . For Dummies!

I’ve got a real problem with the term sales funnel.

Ask yourself, what does a funnel do? It re-directs all fluid from the source into a container. Now, I don’t want to be that guy, but I’m yet to come across a sales funnel that directs all traffic from source to your checkout, let alone converting them all into paying customers! Let’s be honest here, all sales funnels leak prospects, and I’m glad they do, if they didn’t, I’d be out of a job!

I know I’m being pedantic and that we’re using the verb form of funnel meaning to direct prospects through your sales process. What’s most important here though is that sales funnels leak. They all do. Some leak a lot while others only a little.

Losing a certain percentage of your prospects throughout your sales funnel is a fact of life for a marketer. You’re never going to convert 100% of the traffic that comes to your website. However, that’s not to say you should be happy with the current percentage of prospects you’re losing through funnel leaks.  (more…)

By |2015-09-21T11:11:12-07:00September 22nd, 2015|The Funnel|0 Comments

Simple Designs: Key Concepts That Make Websites Convert

Look sharp.

Here comes a new website visitor.

You only have a few seconds to win them over. Say the right things, and you’ll convince them to stick around. Bore or confuse them with a poor design, and they’ll leave before you know it.

That is the harsh reality we do business in today.

First impressions matter. Even if you offer the best product at the best price, you’ll still miss opportunities if the way your website looks puts off visitors.

But most of us aren’t designers by trade. We don’t have piles of money lying around to hire someone to help either.

How can you make your design as persuasive as possible?

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By |2015-09-17T10:41:24-07:00September 17th, 2015|Conversion Rate Optimization|0 Comments

5 Smart Tactics to Increase Your AOV and Revenue

You’re a smart marketer, right?

You know money’s what makes the world go round, and I’m sure you’ve got a few smart tactics to help your business earn a little more.

You probably also know that conversion rate optimization can bring one of the highest ROIs of any form of digital marketing. But a good CRO campaign doesn’t come cheap. There’s a lot of research needed. The costs of finding good copywriters and the ongoing testing fees can make the initial financial outlay quite large.

Whilst I’m a huge advocate of CRO for increasing revenue, I understand that a good campaign relies on a high level of traffic.

Those who have low levels of traffic, and aren’t quite yet at the point where they can afford an expensive traffic-building campaign, can sometimes feel a little lost. Sure you can optimize your pages for current traffic, but is a 5% lift in conversions really going to make the world of difference when you’ve only a handful of prospects?  (more…)

By |2015-09-14T15:28:31-07:00September 15th, 2015|Digital Marketing|0 Comments

7 Examples of Testimonials (and How They Drive Conversions)

No one can sell your product or service better than a happy customer.

Even if you’re one of the best salespeople online, testimonials make your promises more believable and tap into the social proof it takes to turn visitors into buyers.

Most businesses understand how important testimonials are and include them in their websites. But it’s how you choose, frame, and display the testimonials that ultimately determines whether they’ll be helpful for your conversions.

Solid testimonials are becoming even more important in today’s crowded marketplace. 63% of consumers say they’re more likely to buy from a website if it has reviews and testimonials read testimonials. Imagine the impact on your business if you got yours right!

Keep reading to see the key concepts that make your testimonials resonate with the people who matter most: your target customers.

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By |2015-09-09T11:30:40-07:00September 10th, 2015|Conversion Rate Optimization|0 Comments

Why CRO offers the Best ROI

What’s your favorite digital marketing channel?

Scratch that. What I should have asked is in which channel do you consider to be the most effective?

Thanks to the multifaceted world of digital marketing, today’s marketing manager has a huge range of potential channels to choose from. Do you focus on SEO to build traffic and visibility? Should you dive into your social media accounts to form stronger connections with your audience? What about direct response, will that help build a better business?

They’re all great options and can bring about some great results. But in my opinion and experience, none of them holds a candle to conversion rate optimization (CRO) when it comes to increasing profits.  (more…)

By |2015-09-07T20:06:18-07:00September 8th, 2015|Conversion Rate Optimization|2 Comments

Want to Create a Value Proposition Statement That Sells? Here’s How

A value proposition statement is more than just a business school buzzword.

It’s actually one of the most important keys to your success online.

With an effective value proposition, you tell your target customers exactly what they need to hear to get them wanting to do business with you… instead of anyone else.

Unfortunately, a lot of businesses get lost in the details. They either misunderstand the concept, what it takes to make it work, or a little bit of both.

Things don’t have to be so tough. Let’s break down why a value proposition statement is so crucial and what you can do to make yours resonate with your target customers in all the right ways.

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By |2015-08-31T12:09:35-07:00September 1st, 2015|Conversion Rate Optimization|0 Comments
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