July 2015 - FunnelEnvy

5 Drip Campaign Strategies You Can Try Today

Incorporating a drip campaign into your email marketing can help you nurture leads and deliver a better customer experience – all from the convenience of an automated platform.

Setting up a campaign for the first time takes a bit of effort, but it’s pretty straightforward. Ultimately, learning how to do this is just the first stepping stone to better email marketing efforts.

It’s the execution of your campaigns that will determine whether they’re worth the trouble. Autoresponders offer plenty of flexibility. There are tons of different types of email campaigns you can use to grow your business.

That brings us to a dilemma many marketers face: they get all excited about the potential of drip campaigns, but the sheer number of available options keeps them from ever getting started.

drip campaign

Photo Credit: denharsh via Compfight cc

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By Corey Pemberton|2015-07-28T10:02:50-07:00July 28th, 2015|Digital Marketing|0 Comments

7 Call to Action Case Studies: Conversion-Boosting Insights

Calls to action turn visitors into leads and leads into buyers.

They’re essential regardless of your niche.

Your target customers won’t know what to do next unless you spell it out for them in a simple, compelling way. They’re just too busy to figure it out on our own.

You’ve probably spent some time figuring out what makes a call to action effective.

Maybe you’ve spent hours thinking about what they should say and how to display them on your website…

But what happens when you’re ready to test them?

If you’re looking to improve calls to action that aren’t performing well, it can be tough to know where to start. Maybe you don’t have any ideas what to test. Or too many ideas.

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By Corey Pemberton|2015-07-10T14:30:11-07:00July 13th, 2015|Conversion Rate Optimization|0 Comments

Three Steps to a Killer Customer Retention Strategy

What’s more important to you?

Attracting new leads or focusing on your existing customer base?

Both are viable tactics for helping to grow you business and both have their pros and cons. But which of them is the overall winner when it comes to turning a profit? Here’s a quick run down of the primary arguments for each.

Continually attracting new prospects provides more sales opportunities.
Focusing on increasing value and making the most out of your existing audience often brings higher conversions.

It’s basically a choice between growing a large audience with a low rate of conversion or having a smaller audience who are far more likely to convert.

Now whilst I’m a firm believer that there are no 100% guaranteed success strategies that apply to every single business, there’s a pretty clear winner with retention vs acquisition. (more…)

By Peter Boyle|2015-07-02T13:59:53-07:00July 6th, 2015|Digital Marketing|0 Comments

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