June 2015 - FunnelEnvy

The Case for Heat Maps

It can be overwhelming, can’t it?

When you do business online, there’s a sea of data at your fingertips. Swimming into it is easier now than it’s ever been before. But maybe you feel like you’re in over your head.

All that data is nice…

But what do you do with it?

Where can you find actionable insights to boost your conversions?

Heat maps can help you get a handle on these types of questions. You can use them to “fill in the gaps” where standard analytics data leave off—to figure out why users are behaving the way they do.

If you’re tired of making assumptions about your users’ behavior—and if you’re ready to see where they are (and aren’t) paying attention—keep reading.

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By Corey Pemberton|2015-06-15T15:43:14-07:00June 18th, 2015|Conversion Rate Optimization|0 Comments

9 Call Tracking Case Studies You Need to Read

Even with all of today’s new technologies and marketing tools, the telephone continues to play a huge role in lead generation and conversion.

BIA Kelsey reported that 66% of sales managers view the telephone as their highest–quality lead source. And closing sales over the phone only becomes even more important if you’re selling expensive, complicated products or services in a B2B niche.

So interaction with a sales team over the phone is an essential component of building most businesses…

But until recently, these key interactions created an information gap. It was next to impossible for marketers to connect phone calls to specific marketing efforts or get a handle on their true ROI.

Call tracking helps fill that gap by attributing your phone leads to different marketing efforts, making it easier to allocate your marketing budget for the most impact.

That sounds great in theory. But you might be wondering how companies are using it in the real world.

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By Corey Pemberton|2015-06-15T14:23:54-07:00June 16th, 2015|Digital Marketing|3 Comments

10 Landing Page Best Practices You Can’t Afford to Ignore

Landing pages can be like well-engineered bridges that help people cross the chasm between “first-time visitor” and “buyer.”

Or they can be colossal wastes of time and money.

Ineffective landing pages are a dime a dozen. They strain budgets by eating up limited marketing funds. And they squander opportunities to make memorable impressions on users.

Businesses that use them well separate themselves from competitors and fill their lead pipelines. The competition for your prospects’ attention is intense, and that’s exactly what’s at stake here.

Putting landing pages together doesn’t seem complicated at first glance, but there are a lot of moving pieces required to make them work properly.

And if your landing pages fizzle, how can you turn things around?

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By Corey Pemberton|2015-06-12T16:10:29-07:00June 9th, 2015|Conversion Rate Optimization|4 Comments

How to Develop (and Optimize) a Profitable SaaS Pricing Strategy

When you’re running a SaaS business, it’s easy to feel overwhelmed.

There are mountains of critical issues to deal with. Everything from improving the software and delivering a high quality customer experience, to reducing churn and making payroll every month.

Unfortunately, sometimes these demands drive SaaS businesses to overlook a crucial factor for their success: price.

Drawn out conversations and research is the last thing most people want to do after months (or years) spent developing the software and bringing it to market.

The temptation to just go with a price that feels right—to just “ship it” and see how it goes—is strong. It’s easy to tell yourself you’ll worry about this stuff later—once your business gets off the ground.

But overlooking price in the beginning can set you up for an uphill battle. Here’s how:

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By Corey Pemberton|2015-07-24T13:08:39-07:00June 4th, 2015|SaaS|0 Comments

Increase Your Sales with a Killer Email Autoresponder

The money is in the list, right?

It’s a saying we’ve all heard and know to be true.

But creating a consistent stream of email only content is something the majority of busy marketers don’t have time for. You could outsource your email content creation, but that’s going to cost money with no guarantee of a return.

So what’s the solution to get your awesome product or killer insights in front of your prospects without spending vast amounts of time?

The solution is one of the most underused and often poorly implemented marketing methods: the email autoresponder.

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By Peter Boyle|2015-06-02T11:56:24-07:00June 2nd, 2015|Digital Marketing|0 Comments

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