Which Digital Marketing Method is Best for Driving Traffic?
Every company, from the fresh solopreneur to the long established multinational, understands the need for high levels of online traffic.
The internet has become the first stop on a consumer’s journey to finding the right product. Savvy marketers understand this and the need for attracting as much traffic as possible. After all, you can’t run accurate A/B tests or optimize your materials if you don’t have the traffic to understand a trend.
But there’s one big problem. Which method of online marketing brings the highest levels of traffic?
You’ve read about the business built through PPC advertising, the social media queen who gets a hundred thousand visitors from Facebook and Twitter, and the startup who grew their audience with a slew of targeted guest posts.
Where do you start?
If you follow all of their advice, you’ll stretch yourself too thin and make little to no progress. So what should you do?
In the words of Ron Swanson, “Never half-ass two things, whole-ass one thing.” Choose one method, focus all of your attention and time on it, and you’ll see greater gains and higher profits.
The only question left is which method is going to be best for you. There’s no one size fits all, and you’re going to have to make the selection based on your individual needs.
With that in mind, here’s a quick breakdown of four popular traffic driving techniques with a focus on what businesses they’re best suited for.
