Making sales—and doing it consistently—is easier said than done these days.

There’s much more competition online than there was just a few years ago. It’s increasing all the time. Add in increased consumer skepticism and shortening attention spans, and you have a recipe for longer sales cycles and missed opportunities.

A lot of businesses haven’t adapted. They either don’t follow up with leads, or they stretch themselves thin by spending most of their time emailing and calling prospects without rhyme or reason.

This doesn’t have to be you, though.

The key?

Strategically using drip email campaigns to turn building engagement, generating leads, and converting them into a cost-effective system.

Keep reading to find out how to do it in five simple steps.

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