Intent to purchase: it is perhaps the least discussed and most important aspect of conversion optimization. Ultimately, you focus on improving your website conversions to attract leads, build better relationships with customers, and most of all make sales. The ability to identify when a customer has a firm intent to purchase gives you a clear advantage. But how can you identify the intent to purchase and take steps to foster it in today’s mobile environment? One new report is offering powerful insights for marketers, entrepreneurs, and data analysts thinking about this issue.

Telmetrics recently released their third annual Mobile Path to Purchase study, in partnership with XAd and the Nielsen Company. Each year, the study seeks to find data, trends, and patterns on what factors are influencing mobile device use in the United States. By extension, the analysts are able to identify consumer mobile usage behaviors and the implications for intent to purchase.

The results provide specific insights into a range of verticals from retail to travel. But there are major takeaways that can inform any mobile strategy.

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