10 Secrets of High Converting Sales Page Copy

In the marketing world, sales copy can make or break your success. Powerful copy can skyrocket conversion rates and get more people engaged with your business.

If you’ve launched a sales page recently, you know how difficult it is to get people excited. With just a few small changes to your sales copy, you might see a dramatic improvement in your conversion rates.

Here are ten secrets of high converting sales pages for you to steal.

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By |2014-08-27T10:27:43-07:00August 28th, 2014|Conversion Rate Optimization|0 Comments

How KPIs Can Focus Your Conversion Testing

In a recent piece featured by MarketingProfs, Laura Patterson explored the notion of three categories of key performance indicators (KPIs) that determine success in online marketing endeavors: outcome metrics, performance metrics, and process metrics.

This is a useful framework for developing an approach to decoding and prioritizing the KPIs that you select for your conversion optimization efforts as well – whether you’re developing tests to help improve lead generation, ecommerce sales, or subscription performance. Here’s a closer look at why KPIs matter in your conversion efforts and how selected strategies can help you uncover the KPIs that have the most impact on how you do business.
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By |2014-08-17T20:45:48-07:00August 19th, 2014|Strategy|2 Comments

Facebook and OKCupid Experiments: Ethics, Conversion Testing, and UX Design

The headlines have recently been flooded with the news that Facebook and OKCupid have been conducting experiments on their users in an effort to collect data and improve the overall user experience.

Analysts and commentators from the public at large have raised the same concerns: is this ethical? Does running certain types of testing violate user trust, especially when the impact is carried off your website and into the “real world?” Where do companies draw the line?

While you shouldn’t let fears dominate your testing agenda, it’s helpful to have a clear idea of where your company stands on these issues and how that impacts what you disclose to customers and website visitors. Here’s a closer look at some of the ethics of testing and what these recent case studies can teach us.
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By |2014-08-16T15:30:04-07:00August 12th, 2014|Testing|5 Comments

4 Risk Removal Best Practices to Turn Visitors into Buyers

There’s a game of tug of war going on in your prospects’ minds.

It happens every time someone lands on your website. Skepticism and doubt pull the rope in one direction. Compelling headlines, testimonials, and benefit-packed sales copy pull it the other way.

People want to believe your product or service can create the results you say it can. They want to take action and do business with someone they can trust.

But they’re stuck. They’ve seen too many shoddy businesses online. Many of them have been burned in the past. The doubt swirling in their minds keeps them from taking action.

How can you break this deadlock and convince more visitors to become buyers?

By strategically removing visitors’ perceived risk of doing business with you.

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By |2014-08-04T23:10:56-07:00August 5th, 2014|Conversion Rate Optimization|1 Comment
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