How to Create an Awesome User Experience with Multiple Communication Channels

We live in a time of unprecedented choice.

From custom TV packages with thousands of channels to creating the perfect station on Pandora, consumers have come to expect plenty of options to suit their unique tastes.

Are you giving users different options to connect with you once they land on your website?

Or are you limiting them to email and online contact forms?

Putting the power of choice in users’ hands – opening up multiple communication channels – can lead to more leads and customers.

(more…)

By |2014-07-28T09:09:50-07:00July 29th, 2014|The Funnel|0 Comments

How to Use the SPIN Selling Approach to Close More Online Sales

Most of us don’t have a lot of leeway when we’re selling online.

The pressure is on with shortening attention spans, numerous competitors, and consumer skepticism. Being too pushy or asking a question at an inopportune time can put off the leads you’ve worked so hard to get.

Being aggressive might work for an ecommerce store that sells $5 t-shirts, but it probably won’t work for you. If you’re selling something complicated or expensive enough to warrant a sales funnel, a different approach will win you more customers.

The psychology shifts with expensive, complicated products or services. Prospects view the transaction as less of a commodity and more of the beginning of a relationship with the salesperson. How well you sell yourself becomes critical.

(more…)

By |2014-07-16T21:33:00-07:00July 17th, 2014|Strategy|0 Comments

What Pixar Studios Can Teach Us about Storytelling and Conversions

Chris Haddad started out like most information marketers: struggling.

He created a product in the dating niche designed to show women how to find the man of their dreams. But when he put a sales page together and launched it on ClickBank, it only converted at around 2%.

So Haddad tweaked his sales copy. He revamped the page by telling a personal story of all the techniques his girlfriend used to get his interest and keep it.

And the result? His conversions went up to 8%, and his product went on to become one of the best sellers on ClickBank.

Storytelling is one of the most powerful techniques to engage users and turn them into customers. A lot of businesses aren’t taking advantage of it.

But you can.

Keep reading to see what some of the best storytellers around, Pixar Studios, can teach you about telling stories and increasing your conversions…

(more…)

By |2014-07-11T00:07:01-07:00July 11th, 2014|The Funnel|0 Comments

How to Create an Unforgettable Landing Page By Using the Psychology of Memory

Your landing pages are worth bank vaults of cash. Think about it. You can potentially bring in buckets of money through just landing pages.

Ah, but wait.

(This is where I bring in a unique twist about something that you forgot.)

But, there could be some things getting in the way. Awesome as landing pages are, they don’t work automatically. You, as a marketer, must carefully craft those landing pages in such a way that they capture a customer’s attention, engage the customer’s interest, end result in a conversion.

Within that mix of technique and skill, there is the huge factor of human psychology — the fascinating field of neuroeconomics. In this article, I want to go below the surface of conversion optimization and explain one of these hidden factors of psychology that can completely change the way a landing page looks, feels, functions.

It has to do with memory. And it could bring in gobs of money.

(more…)

By |2014-07-08T12:18:10-07:00July 8th, 2014|Conversion Rate Optimization|1 Comment

5 Tips to Increase Customer Loyalty in the Age of Social Media

Customer loyalty is an important metric of your business’ success. It gives you insight into issues ranging from whether you’re serving the right customers, to the quality of your products, to the level of your customer service. Loyal customers also have the potential to dramatically increase your profits over time. But loyal customers don’t just happen; they’re cultivated as part of a conscious process that’s built into your business’ DNA.

It’s up to you to use all the tools at your disposal to make this happen. Social media has opened new channels of communication, while also raising the bar on accountability for businesses. Here’s how to make the most of this opportunity, by applying good data analytics and testing models, and avoiding common social media pitfalls.

(more…)

By |2014-07-02T22:34:17-07:00July 3rd, 2014|Digital Marketing|4 Comments
Go to Top