May 2014 - FunnelEnvy

How to Use Data About B2B Buyer Behavior to Improve Conversions

Unless you’re selling low-ticket items that cater to impulse buyers, most of your visitors won’t buy from you immediately after visiting your website.

Smart marketers create sales funnels to turn visitors into leads and nurture those leads into buyers. They encourage visitors to join email lists, request price quotes, or schedule product demos. Those initial steps are essential to identify leads and separate them from the rest of your visitors.

But you can’t stop there…

All of the leads in the world aren’t worth a dime unless you can turn a good percentage of them into buyers.

What’s the best way to do this? Most B2B businesses understand the importance of this, but many struggle with execution. But you use data-driven insights to develop your own lead outreach “best practices” and convert more customers.

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By Corey Pemberton|2014-05-27T21:30:22-07:00May 28th, 2014|The Funnel|2 Comments

5 Tactics for Increasing Your Business’ Word-of-Mouth Marketing Traffic

One recent Neilsen study revealed that 92% of consumers trust referrals from family or friends more than any other type of advertising or referral. Word-of-mouth (WOM) marketing is often considered the marketing gold standard in lead generation and online marketing. For every lead or prospect you can work to attract through a savvy website or clever content, a happy customer can effortlessly send you numerous referrals that become profitable customers for life. Yet many entrepreneurs and small business owners believe that word-of-mouth marketing is something that occurs by accident or at least at the will of customers.

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By Arun Sivashankaran|2014-05-18T22:47:34-07:00May 19th, 2014|Digital Marketing|3 Comments

Analytics Superpowers with Segment.io and Google Tag Manager

Analytics plays a critical role in improving conversions in several ways including exploratory analysis and ongoing reporting. One of the main factors that can constrain your ability to optimize your site for conversions is the quality of the data you have available and your ability to act upon that information. There are an amazing array of web analytics solutions available to the marketer these days, but too often they’re underutilized in the face of other business priorities or technical and setup complications. That’s a gap in the analytics architecture, which is just as important as the product architecture for online business.

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By Arun Sivashankaran|2014-05-07T00:04:47-07:00May 7th, 2014|Analytics|21 Comments

Using PPC to Attract Customers Throughout the Buying Funnel

Pay-Per-Click (PPC) search marketing is an important part of the online marketing ecosystem. Paid search is a powerful way to attract traffic to your site as you work on building your organic rankings. The alchemy of achieving solid organic rankings requires links, great content and a social presence that takes time to build. Paid search gives you direct access to potential customers qho are looking at keywords related to your products or services. But PPC requires an investment; after all, you’re paying for each of those clicks, so maximizing the number of sales, opt-ins, or other conversions you’re after is the key to a successful PPC campaign. Here are some of my top strategies for helping clients dramatically increase their conversions on paid search campaigns.

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By Arun Sivashankaran|2014-05-01T20:36:30-07:00May 2nd, 2014|Digital Marketing|0 Comments

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