October 2013 - FunnelEnvy

The Secret to Creating an Irresistible Email Opt-In Form

You can’t run a sustainable business on impulse buyers.

That might seem obvious, but many businesses don’t apply that knowledge on their websites. They neglect all the people who are interested, but not interested enough to buy from them yet.

How are you taking care of these people? Do you have a way to build relationships with them until they’re ready to make a buying decision?

Effective email marketing is a great way to do this. And effective email marketing begins with offering an irresistible lead magnet.

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By Corey Pemberton|2014-04-21T15:00:47-07:00October 31st, 2013|Conversion Rate Optimization|1 Comment

41 Resources to Help You Write High-Converting Copy

Which is more important when optimizing for conversions: design or copy?

It’s a trick question. Neither is necessarily more important. Both conversion-oriented design and compelling copywriting are critical, and both can dramatically increase your conversions.

However, once you’ve created the perfect design that highlights all the right information and visually leads prospects to your CTA, the only thing left to improve is the copy, and you can constantly test new headlines, offers, messaging, calls to action, benefits, text formatting, and other elements of copywriting to boost conversions even more.

But how do you know what to write, change, and test to get more prospects to become subscribers, leads, and customers?

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By Arun Sivashankaran|2014-10-31T17:21:50-07:00October 30th, 2013|Digital Marketing|4 Comments

How to Practice (Google) Safe A/B Testing

Is A/B Testing allowed by Google?

Am I going to get penalized in search results?

These questions seem to come up often, so I thought I’d sum up the latest information, both from Google’s own blog and the Internet’s collective wisdom.

The short answer to this question is yes, A/B Testing is perfectly acceptably by Google, as long as you keep a few things in mind.

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By Arun Sivashankaran|2014-04-21T15:01:10-07:00October 24th, 2013|Testing|0 Comments

Do You Make These 7 Conversion-Killing Mistakes?

It takes time, effort, and money to drive traffic to your website, and it’s all wasted unless you can turn that traffic into paying customers.

Are you converting as many customers as you hope? If you’re having trouble but can’t figure out why, take a look at these 7 common conversion-killing mistakes.

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By Arun Sivashankaran|2014-04-21T15:01:34-07:00October 17th, 2013|Conversion Rate Optimization|0 Comments

How to Give Web Users What They Want

Want to know the secret of great conversions? It’s giving your visitors what they want when they come to your site. If you don’t, they leave.

But how do you know exactly what they want – and how do you deliver? Here’s a shortcut for you – check out some research Hubspot did earlier this year that shows that most of the people who visit your site want it to be easy to find the information they want and accomplish the actions they have set out to achieve. In a nutshell, that’s web usability, so when you improve web usability, you improve the chances that your site will convert well.

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By Sharon Hurley Hall|2014-04-21T15:01:48-07:00October 10th, 2013|The Funnel|0 Comments

How to deal with (not provided) for Conversion Optimization

As has been well documented in the SEO blogs, we’re rapidly approaching the day where 100% of the organic keyword search terms in Google Analytics will be (not provided). Google does not provide keywords for searches over SSL, which is now the default for logged in users (an ever increasing percentage with the continued push of Google+). While the cynical amongst us might view this is a hand-wavy gesture towards user privacy (keywords are still very much available to AdWords customers), the imminent loss of all organic keyword search terms has caused some severe consternation in the SEO community.

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By Arun Sivashankaran|2014-04-21T15:02:04-07:00October 9th, 2013|Conversion Rate Optimization|0 Comments

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